Senior Marketing Manager

About the role

The Senior Marketing Manager will lead Medsien's marketing initiatives, overseeing campaign development, enhancing brand presence, and supporting growth objectives.

Responsibilities

• Develop and execute comprehensive marketing strategies to enhance Medsien’s brand presence and drive growth.
• Plan and manage multi-channel campaigns.
• Oversight of content creation to maintain a consistent brand voice.
• Analyze performance metrics to optimize marketing efforts.
• Collaborate with the sales team to align marketing initiatives with lead generation goals.
• Work with product teams on go-to-market strategies for new offerings.
• Manage marketing budgets, ensuring ROI, and identify opportunities to expand brand reach while engaging target audiences effectively.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred)
• 5+ years of experience in marketing, with at least 2 years in a managerial role
• Proven track record of driving growth through effective marketing strategies
• Strong expertise in digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, etc.)
• Excellent communication and project management skills
• A creative and driven mindset with experience navigating through ambiguity and a desire to work in a fast-paced, results-driven environment
• A desire to learn and try new approaches/ideas and stretch boundaries
• Extreme problem-solving skills

Qualifications

• Familiarity with healthcare or SaaS industries is a strong plus
• East Coast residents will be preferred

Benefits

• Competitive USD salary
• Flexible vacation and PTO policies
• Fully remote work opportunities
• Training, mentorship, and coaching from leadership