Senior Search Engine Optimization Manager (SEO)

Essential Duties and Responsibilities

• Develop and implement enterprise SEO strategies across national, regional, and division-level priorities to support traffic and lead generation objectives
• Establish scalable SEO frameworks to support multi-market operations, ensuring consistency, governance, and performance visibility
• Oversee technical SEO, including site architecture, crawlability, indexation, internal linking, and page performance optimization
• Partner with web and technology teams to implement SEO best practices, including Core Web Vitals, structured data, and mobile optimization
• Direct keyword and content strategies aligned to search intent, including national and local search optimization
• Manage local SEO programs, including listings management, data accuracy, and optimization of local search visibility
• Analyze SEO performance across markets, identify gaps, and implement targeted optimization strategies to improve results
• Collaborate with paid search, analytics, content, and CRM teams to align organic and paid search strategies
• Manage external SEO vendors and maintain standards for execution, reporting, and performance

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 7–10+ years of SEO experience, including technical and content SEO
• Experience managing SEO for enterprise or multi-location websites
• Ability to translate search performance data into actionable strategies and improvements
• Advanced knowledge of search engine optimization practices, technical SEO principles, and search ranking factors
• Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
• Specific vision abilities required by this job include close vision and peripheral vision
• The noise level is generally moderate