SEO Senior Manager

About the role

We are PMG, a global independent marketing services and technology company that inspires people and brands to believe in anything possible. Our team of over 900 employees works with ambitious brands like Apple, Nike, and Whole Foods, spanning 85+ countries.

Who You Will Be Working With

You’ll work closely with cross-functional PMG teams, including Client Strategy and Paid Media, to develop data-driven strategies that align with broader marketing goals. Whether it's conducting keyword research, technical SEO analysis, content, or audience strategy, your insights will help brands reach the right people at the right time.

What You'll Be Doing

• Develop and implement long-term SEO strategies that support company growth and keep brands competitive in an evolving search landscape.
• Lead cross-functional SEO projects, collaborating with customer marketing, content, and engineering teams to ensure SEO is seamlessly integrated across all digital initiatives.
• Oversee international SEO initiatives and localization strategies, optimizing for global audiences and regional search trends.
• Manage SEO budgets, resources, and vendor relationships, making strategic decisions to maximize performance and efficiency.
• Analyze competitive landscapes to uncover new opportunities, search trends, and areas for organic growth.
• Implement advanced technical SEO solutions, including site migrations, schema markup, and structured data enhancements to improve search visibility.
• Drive data-informed decision-making, using in-depth SEO analysis and reporting to refine strategies and measure impact.
• Optimize SEO workflows and team processes, creating scalable solutions that enhance efficiency and effectiveness.
• Partner with senior leadership to align SEO with broader digital marketing and business strategies.
• Champion SEO education and training within the company, empowering teams with best practices and the latest industry insights.

What You Will Bring

• 6+ years of experience in SEO, including 3+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• Expertise in SEO content strategy and technical SEO, driving optimizations to enhance search performance and user experience.
• Strong analytical skills in marketing metrics, planning, and strategy, using data-driven insights to refine SEO initiatives.
• Experience in project management, leading SEO initiatives from strategy development to execution and optimization.
• Proficiency in Google Analytics, SEMRush, Screaming Frog, and Ahrefs, conducting in-depth SEO audits and competitive analysis.
• Knowledge of HTML, CSS, and structured data, ensuring effective on-page SEO and search engine indexing improvements.
• Expertise in keyword analysis, content auditing, and web page optimization, crafting high-performing, data-driven SEO strategies.
• Familiarity with AIO and LLM Reporting with a foundational understanding of how SEO integrates with AEO strategies.
• Familiarity with Adobe Analytics, GA4, Google Ads, Microsoft Excel, and tagging techniques to measure and refine SEO impact effectively.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.