Senior Sales & Marketing Specialist

About the role

The Senior Sales and Marketing Specialist supports Troon’s property-level and corporate marketing efforts by coordinating facility campaigns, facility sales and marketing strategies, using analytics for business decisions, and ensuring alignment with brand and business objectives. This role manages multi-channel initiatives, provides event marketing support, and contributes to content planning and reporting. The Senior Sales & Marketing Specialist is proactive, detail-oriented, and able to balance tactical execution with strategic oversight to drive measurable results. This role works in close partnership with the Director of Operations, maintaining a dotted-line relationship to ensure alignment between sales/marketing execution and operational priorities.

Responsibilities

• Provide sales and marketing leadership to assigned facilities in the Pacific Northwest, including the creation sales & marketing plans, budgets and strategies for implementation.
• Oversee the management and implementation of course level programs, including but not limited to the following: Membership/Loyalty Pricing & Programming, Group Sales Lead Generation Initiatives, local community outreach, in-house event programming, holiday programming & promotions, pricing strategies for all revenue outlets and more.
• Lead advertising design, creation and implementation using Design on Demand (DOD), a brand enablement platform.
• Provide oversight assistance with the creation and management of facility websites.
• Support the creation and management of individual facility SEO and SEM campaigns.
• Assist with proactive public relations strategies