Senior Retention Marketing Strategist with Subscription Services

About the role

This position is fully remote and is seeking a Senior Retention Marketing Strategist – Subscription Services Coordinator with 10+ years of experience in retention and churn strategy and testing, particularly with app-based streaming or SVOD subscription services.

Responsibilities

• Effectively work and collaborate cross-functionally with key stakeholders & leaders from across the enterprise to define and implement opportunities in Governance, CRM, Engagement Marketing, and Revenue Marketing.
• Communicate program updates, performance, strategy, and roadmap with senior marketing leadership (AVP/VP) executive decision-making.
• Autonomously make decisions regarding data/insights required, testing roadmap, strategic implementation that drive greatest enterprise value.
• Understand when to use escalation as a tool to gain additional marketing leadership guidance or for help overcoming roadblocks.
• Sufficient understanding of building business cases, and strong ability to develop and implement strategic testing plans.
• Autonomously leading enterprise strategic initiatives (examples of discovery work, strategy/roadmap development, and strategic implementation).
• Proactive and independent leadership of strategic portfolio (experience in identifying opportunities, developing and executing strategic roadmap).
• Proven record of accountability to deliver initiatives in alignment with program roadmap.
• Develops lifecycle strategies across engagement, upsell/cross-sell, retention, and churn mitigation for Genre Pack subscribers.
• Led various initiatives with a focus on automation and personalization to optimize across multiple KPIs.
• Works proactively and relatively independently to develop an initiative roadmap.
• Acts as the Marketing lead for Genre Pack strategies, representing the team’s best interests and exhibiting best practices while operating in cross-functional work streams.
• Develops a close feedback loop to team/marketing leadership for program updates and to overcome obstacles as needed.
• Focuses on effective customer communication, automation-first mindset, and solution-oriented thinking.
• Manages multiple priorities to oversee and collaborate on various campaign initiatives at the same time.
• Lands strategies with measurement plans in mind to enable performance tracking against KPIs (product engagement, revenue, and subscriber retention).
• Uses customer insights, behavioral data, segmentation, and campaign performance trends to identify new communication opportunities and optimize existing journeys.
• Closes partnerships with analysts and stakeholders to develop testing strategies and demonstrate incremental value (i.e., churn mitigation, product engagement, campaign conversion).
• Supports business cases (cost/benefit analysis) to drive value for the subscriber base and the enterprise.

Requirements

• Must be able to effectively work and collaborate cross-functionally with key stakeholders & leaders from across the enterprise to define and implement opportunities in Governance, CRM, Engagement Marketing, and Revenue Marketing.
• Must be able to effectively communicate program updates, performance, strategy, and roadmap with senior marketing leadership (AVP/VP) executive decision-making.
• Must understand when to use escalation as a tool to gain additional marketing leadership guidance or for help overcoming roadblocks.
• Must have sufficient understanding of building business cases, and strong ability to develop and implement strategic testing plans.
• Must autonomously leading enterprise strategic initiatives (examples of discovery work, strategy/roadmap development, and strategic implementation).
• Must have proactive and independent leadership of strategic portfolio (experience in identifying opportunities, developing and executing strategic roadmap).
• Must have a proven record of accountability to deliver initiatives in alignment with program roadmap.
• Must have developed lifecycle strategies across engagement, upsell/cross-sell, retention, and churn mitigation for Genre Pack subscribers.
• Must led various initiatives with a focus on automation and personalization to optimize across multiple KPIs.
• Must work proactively and relatively independently to develop an initiative roadmap.
• Must act as the Marketing lead for Genre Pack strategies, representing the team’s best interests and exhibiting best practices while operating in cross-functional work streams.
• Must develop a close feedback loop to team/marketing leadership for program updates and to overcome obstacles as needed.
• Must focus on effective customer communication, automation-first mindset, and solution-oriented thinking.
• Must manage multiple priorities to oversee and collaborate on various campaign initiatives at the same time.
• Must land strategies with measurement plans in mind to enable performance tracking against KPIs (product engagement, revenue, and subscriber retention).
• Must use customer insights, behavioral data, segmentation, and campaign performance trends to identify new communication opportunities and optimize existing journeys.
• Must close partnerships with analysts and stakeholders to develop testing strategies and demonstrate incremental value (i.e., churn mitigation, product engagement, campaign conversion).
• Must support business cases (cost/benefit analysis) to drive value for the subscriber base and the enterprise.

Qualifications

• Marketing, Product Marketing, Testing Experience (10+ yrs).
• Retention & Churn Strategy Experience (10+ yrs).
• Marketing Campaign Strategy & Testing (10+ yrs).
• Cross-Functional Stakeholder Management (10+ yrs).
• Strategic Project & Roadmap Leadership (10+ yrs).

Skills

• Marketing
• Product Marketing
• Testing

Benefits

For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.