Senior Growth Marketing Manager (Subscriptions)

Paid acquisition strategy

Lead the planning and execution of growth marketing initiatives designed to profitably increase paid subscribers across consumer subscription channels.

Campaign ownership

Manage high-priority campaigns end to end, including strategy, channel selection, launch execution, optimization, testing, and post-campaign analysis.

Channel expansion

Identify, launch, and evaluate new paid acquisition channels, including app store advertising, paid social, and mobile app networks, with a focus on incremental and sustainable growth.

Subscription program development

Help build and scale a paid subscription marketing program from the ground up, establishing processes and strategies that can support continued subscriber growth.

Creative and messaging experimentation

Develop and execute tests across creative concepts, messaging, and positioning, using results to improve acquisition efficiency and conversion.

Conversion optimization

Partner with Product and Engineering to improve landing pages, acquisition funnels, product experiences, and instrumentation that influence paid subscriber conversion.

Performance measurement

Analyze campaign and subscription economics using metrics such as LTV, payback, acquisition efficiency, and incremental lift to guide investment decisions.

Experimentation and incrementality

Design and interpret experiments that measure true incremental impact, relying on aggregate measurement and rigorous analysis rather than user-level targeting and tracking.

Strategic partnership

Work across teams to translate complex business and marketing challenges into actionable strategies and measurable outcomes.

Program optimization

Continuously evaluate performance, identify opportunities, and reallocate resources toward initiatives that demonstrate profitable growth potential.

Requirements

• Professional experience: 7+ years of experience in digital advertising or growth marketing, ideally including 2+ years focused on paid acquisition for freemium consumer subscription applications.
• Paid growth expertise: Demonstrated experience using digital marketing platforms such as app store advertising, paid social, and mobile app networks to scale subscriber growth profitably.
• Subscription marketing: Proven ability to build paid subscription acquisition programs from the ground up and optimize growth against LTV and payback rather than acquisition cost alone.
• Consumer product experience: Experience driving subscription growth within an established, high-traffic consumer product where subscription revenue represents a secondary revenue stream is preferred.
• Cross-functional collaboration: Track record of partnering with Product and Engineering teams to develop and optimize landing pages, funnels, product experiences, tracking, and measurement infrastructure.
• Advanced analytics: Strong analytical and measurement capabilities, including subscription economics, LTV, payback modeling, incrementality and lift testing, experimentation, and data analysis.
• Strategic and tactical range: Ability to move comfortably between high-level business strategy and hands-on marketing execution.
• Problem solving: Comfortable taking ownership of complex, ambiguous projects and turning them into structured plans and measurable results.
• Communication: Excellent written and verbal communication skills, with the ability to clearly explain recommendations, insights, trade-offs, and supporting rationale.

Additional requirements

• Ability to participate in video meetings, attend approximately two in-person company gatherings per year, and successfully complete a background check.

Benefits

• Annual compensation: $178,500 USD, plus stock options.
• Transparent compensation: Employees at the same professional level and within the same global region receive the same compensation regardless of function, location, gender, education, or years of experience.
• Healthcare: Eligibility for company-sponsored health benefits for team members based in the United States.
• Parental support: Paid parental leave.
• Remote work support: Assistance with office setup and co-working expenses.
• Flexible work arrangement: Remote-first environment with no core working hours, while maintaining an average full-time commitment of approximately 40 hours per week.
• Team connection: Company-wide all-hands gatherings and team retreats, generally requiring travel approximately twice per year.
• Mission-driven environment: Opportunity to work on privacy-focused consumer products while taking significant ownership over growth strategy, experimentation, and business impact.