Growth Marketing Manager, Subscriptions

What You'll Do

• Own acquisition and subscriber journey
• Define the user journey to drive paid subscription conversion onsite and via email.
• Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition
• Develop robust lifecycle communications including welcome, retention, and winback series
• Partner with the City Cast membership manager to develop and run ad hoc membership campaigns across email, website, social and podcast messaging
• Partner with editorial and audience teams to promote subscriber benefits such as original paywalled content, member events, swag, etc.
• Write or closely direct copy for all acquisition touchpoints including website, newsletter in-podcast CTAs
• Data and operations
• Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth
• Translate data into clear recommendations and share findings with key stakeholders

Requirements

• What You Bring
• You have a builder mentality — you're comfortable owning subscriber growth strategy and operationalizing it.
• This is both a strategic and operational role. You have a minimum of 2-5 years of experience in a consumer subscription business, with a very strong preference for media experience.
• You should have worked on growth or lifecycle marketing, conversion-rate optimization or product marketing.
• Solid grasp of subscription funnel economics — you know what moves conversion and retention rates and why.
• Familiar with membership and CRM tools.
• A strong, clear writer who can match a brand voice and craft copy that converts.
• Data-informed mindset — able to interpret metrics and apply insights.
• Able to manage multiple projects in a fast-moving environment.
• Genuine enthusiasm for local journalism and the communities it serves.

Benefits

• The Growth Marketing Manager for Subscriptions will report to the City Cast DC General Manager.
• The salary range is $80,000-$110,000, depending on experience.
• City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions.

About City Cast

We're a network of daily local news podcasts, email newsletters, and social channels that keep you in the know about what's happening in your city. Currently available in Chicago, Denver, Salt Lake, Pittsburgh, Las Vegas, DC, Philly, Portland, Madison, Nashville, Austin, Seattle and the Twin Cities. City Cast is the smartest, easiest way to connect with the place you live and love.