Senior Growth Marketing Manager (Subscriptions)

For our client, we are seeking a Senior Growth Marketing Manager (Subscriptions) to join the team of a leader in the Media space. This role will own paid subscription growth for a high-traffic digital product, with a strong focus on acquisition, experimentation, and conversion optimization. The ideal candidate will design and scale performance marketing efforts across digital channels while partnering closely with Product and Engineering to improve the user journey. Success in this position will be measured by the ability to drive profitable subscriber growth, strengthen app economics, and build repeatable programs that support long-term subscription revenue. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $178,500+ annually Responsibilities Drive marketing campaigns to increase paid subscriber acquisition Develop and execute new paid advertising strategies for subscription growth Test and optimize new advertising channels and creatives Measure campaign performance to refine approaches and drive profitability Collaborate with cross-functional teams to enhance user experience and conversion Create and implement marketing programs specifically for paid subscriptions Utilize experimental design and measurement to validate marketing efforts Qualifications 7+ years in digital advertising, ideally with 2+ years in freemium subscription apps Proven success in strategic planning and execution across digital platforms Hands-on experience launching successful paid subscription programs from scratch Experience in subscription growth for high-traffic products where subscriptions are not the primary revenue stream Strong collaboration skills with Engineering and Product for optimizing user experiences Ability to manage complex projects involving both strategy and tactics Advanced analytical skills in app economics and data analysis Benefits Company-sponsored health benefits for U.S.-based team members Paid parental leave to support family wellbeing Office setup and co-working allowances to promote a productive work environment Transparent compensation structure across the organization Support for team member wellbeing prioritized through various initiatives Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.