Senior Growth Marketing Manager

Duties

• Identify, build, and implement Guest lifecycle strategies that drive incremental value to the Guest experience
• Own & manage lifecycle campaigns that help Guests realize their potential and nurture them throughout their journey
• Partner with cross-functional teams (Product, MarOps, Creative, Community, Analytics, etc) to build roadmaps, identify opportunities, and evangelize the Host Engagement function
• Drive a testing and learning agenda, from executing one-off/ad-hoc campaigns to scaling successful strategies through automation
• Conduct regular, extensive experimentation and in-depth user data analysis to facilitate rapid learning & application of any insights
• Serve as a subject matter expert on engagement, and stay up-to-date on current CRM trends and new technologies
• Own project management and cross-functional campaign development workflow with partner & stakeholder teams (e.g., Product, Engineering, Data Science, Creative, Brand, Community, Production)
• Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements
• Own comprehensive daily, weekly, and monthly reporting of all relevant KPIs & build the right dashboards to track and socialize performance
• Articulate and present strategy, progress, results, and data analyses/learnings effectively to stakeholders and the wider business

Requirements

• 10+ years of experience in CRM, lifecycle marketing, retention marketing, or related growth functions with hands-on experience in incentive programs, loyalty mechanics, or membership marketing
• Deep expertise across owned channels, including email, push notifications, and in-app messaging
• Strong understanding of lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing
• Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership
• Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization
• Experience partnering effectively across Product, Engineering, Analytics, Creative, and Marketing teams
• Able to balance growth objectives with customer experience and brand considerations
• Familiarity with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities