Senior Growth Marketing Manager

Overview

Roblox is a platform where tens of millions of people come to explore, create, play, learn, and connect with friends in 3D immersive digital experiences. We aim to reimagine how people come together, connecting a billion people with optimism and civility. Join us to shape the future of human interaction and solve unique technical challenges at scale.

Responsibilities

• Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs.
• Manage and optimize multimillion-dollar marketing investments across ad platforms including Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, and emerging channels.
• Identify and validate new growth opportunities through structured experimentation and rapid iteration.
• Drive growth strategy and experimentation by developing hypotheses, designing experiments, and establishing measurement frameworks.
• Partner with Data Science to evaluate incrementality, attribution, LTV, retention, and monetization outcomes.
• Build repeatable testing frameworks that accelerate learning across audiences, creative, channels, and product experiences.
• Shape the user journey by partnering with Product, Engineering, Design, and Data Science to improve onboarding, activation, retention, and monetization.
• Identify opportunities to leverage personalization, recommendation systems, AI, and marketing technology to improve user outcomes.
• Drive initiatives that connect acquisition performance with downstream user engagement and lifetime value.
• Explore emerging channels, partnerships, creators, and platform opportunities that can unlock incremental growth.
• Develop scalable approaches for creator-led, content-led, and community-led growth.
• Evaluate new technologies, ad products, and AI-enabled workflows to improve efficiency and performance.
• Influence across Marketing, Product, Engineering, Data Science, Finance, and Business Development teams.
• Help define the long-term growth roadmap and operating model for Roblox.

Requirements

• 8+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company.
• Demonstrated track record of building and scaling growth programs that drove meaningful business outcomes.
• Strong understanding of the full growth funnel, from acquisition and activation through retention and monetization.
• Advanced SQL proficiency and experience working directly with large datasets.
• Deep understanding of experimentation methodologies, incrementality measurement, attribution, cohort analysis, and causal inference.
• Strong grasp of LTV, retention, monetization, and unit economics.
• Ability to independently identify insights, quantify opportunities, and make data-driven decisions.
• Experience partnering closely with Product, Engineering, and Data Science teams to drive growth outcomes.
• Ability to identify product-led growth opportunities and influence roadmap prioritization.
• Strong business judgment and ability to balance short-term performance with long-term strategic investments.
• Exceptional cross-functional collaboration and stakeholder management skills.
• Potential for independent initiative and ability to operate effectively in ambiguous environments.
• Strong written and verbal communication skills, including experience presenting to senior leadership.
• Strong understanding of modern advertising technology, measurement infrastructure, and growth tooling.
• Demonstrated experience leveraging AI to improve decision-making, accelerate workflows, and increase organizational effectiveness.
• Familiarity with responsible AI practices, including quality assurance, risk mitigation, and governance considerations.

Preferred Qualifications

• Experience scaling a global consumer marketplace, gaming platform, social platform, or creator ecosystem.
• Experience with personalization, recommendation systems, growth automation, or machine learning-driven optimization.
• Experience managing large-scale paid media budgets ($10M+ annually).
• Experience building growth systems that span both product and marketing surfaces.
• Passion for gaming, creator ecosystems, and online communities.