Senior Growth Marketing Manager

About the role

We are looking for a highly driven, execution-focused Senior Growth Marketing Manager to own and scale Terros’ marketing efforts across both customer acquisition and product engagement.

This is not a traditional corporate marketing role.

We need someone who combines strong marketing fundamentals with a deep passion for AI, automation, and building intelligent systems. The ideal candidate is obsessed with learning and applying the latest AI technologies and understands how to leverage AI and agentic workflows to dramatically improve execution, creativity, efficiency, and scale.

What You'll Do

• Growth & Demand Generation
• Build and execute Terros’ overall B2B growth marketing strategy
• Drive inbound lead generation across paid, organic, referral, outbound, and partnership channels
• Create and manage paid advertising campaigns across Google, LinkedIn, Meta, and other relevant platforms
• Develop and optimize email marketing campaigns and nurture sequences using Mailchimp
• Build and scale customer referral programs to increase customer-driven lead acquisition
• Develop creative growth strategies and go-to-market campaigns
• Analyze campaign performance and optimize based on ROI, CAC, conversion rates, and pipeline impact
• Partner closely with sales leadership to improve pipeline generation and conversion
• Product & Customer Marketing
• Drive adoption of new and existing product features
• Build internal marketing campaigns promoting feature releases, updates, and monetization opportunities
• Manage in-app campaigns and monetization initiatives through RevenueCat
• Improve in-app purchase conversion and customer retention
• Create customer-facing content including:
• One-pagers
• Product announcements
• Feature launch materials
• Onboarding content
• Sales enablement collateral
• Educational and support materials
• AI, Automation & Marketing Operations
• Develop AI-powered marketing workflows, automations, and internal agent systems
• Identify opportunities to leverage AI across marketing, customer communication, analytics, reporting, and operations
• Build scalable AI-assisted systems that improve execution speed and operational efficiency
• Utilize AI tools and agentic workflows to accelerate:
• Content creation
• Campaign execution
• Customer segmentation
• Reporting and analysis
• Competitive research
• Internal communication
• Product marketing
• Events & Brand Presence
• Plan and coordinate Terros presence at conventions, conferences, and trade shows
• Manage booth strategy, event collateral, lead capture, and follow-up workflows
• Help strengthen and evolve Terros’ brand positioning within the market

Required Qualifications

• 5+ years of experience in growth marketing, product marketing, demand generation, or related marketing roles
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• Equivalent practical experience in growth marketing, SaaS, startup environments, or AI-driven marketing operations will also be strongly considered
• Experience working in SaaS, startup, technology, or high-growth environments
• Strong understanding of B2B marketing strategy and execution
• Experience managing paid advertising campaigns and marketing funnels
• Excellent communication and collaboration skills
• Ability to work cross-functionally with technical and non-technical teams
• Strong writing and content creation abilities
• Strong organizational skills with high ownership and accountability
• Comfortable operating in fast-moving startup environments with evolving priorities
• Deep interest in AI, automation, and emerging technologies
• Experience utilizing AI tools to improve productivity and execution

Preferred Qualifications

• Experience with Salesforce, Mailchimp, and RevenueCat
• Experience driving subscription monetization and retention initiatives
• Experience building AI automations, workflows, or agentic systems
• Familiarity with referral marketing and customer lifecycle campaigns
• Experience with trade show or event marketing
• Basic design, video editing, or creative production capabilities
• Experience managing freelancers or external creative resources

Team & Collaboration

You will work closely with:

• Engineering
• Product Management
• Customer Success
• Sales
• Operations
• UI/UX Design
• Executive Leadership

Compensation & Benefits

• Competitive salary based on experience
• Stock options/equity compensation package
• Unlimited paid time off and 9 company holidays
• Career growth and leadership opportunities
• High-impact role with significant ownership and visibility

Why Join Terros?

• Opportunity to build the marketing function internally from the ground up
• Direct impact on company growth and product adoption
• Able to shape marketing strategy, systems, and execution
• Work at the intersection of AI, SaaS, growth, and product marketing
• Fast-moving startup environment with strong upward mobility
• Opportunity to help define how AI transforms modern marketing operations
• Clear path toward future marketing leadership and potential CMO growth trajectory
• Department
• Marketing
• Role
• Senior Product & Growth Marketing Manager
• Locations
• Irvine, California