Manager, Growth & Marketing Subscriptions

About The Weather Company

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job Brief

We are seeking an experienced and motivated Manager, Growth & Marketing Subscriptions to support the strategic development, expansion, and execution of our subscription offerings. This role will partner closely with the Director of Growth & Marketing Subscriptions to help define the go-to-market strategy for new subscription products, optimize existing offerings, and drive sustainable subscriber growth and retention. This role will act as a key connector between Creative, Product, and Engineering, helping ensure our subscription value proposition resonates powerfully with our target audiences and delivers exceptional business results. This role will cover Web, Mobile Web, and Apps.

The Impact You'll Make

• Support the growth and subscription marketing strategy, focusing on customer acquisition, conversion, activation, retention, and monetization.
• Develop compelling and differentiated subscription value propositions, messaging, and positioning that clearly articulate the benefits of our offerings.
• Manage subscription growth channels and execute rigorous A/B testing and optimization programs across the funnel.
• Act as a key marketing partner in the product development process, providing input to the roadmap based on market opportunity, competitive analysis, and consumer insights.
• Work closely with Product and Engineering to bring new subscription offers and value propositions to our audiences.
• Drive initiatives to improve the user journey from prospect to subscriber, focusing on seamless onboarding and friction reduction.

What You've Accomplished

• Subscription Marketing Experience, including exposure to bundled subscriptions, upsells, cross sells, etc., and complex pricing tiers.
• Ecosystem Knowledge: Solid understanding of subscription-based business models and the technical/commercial nuances of the iOS and Google Play ecosystems.
• Data-Driven Mindset: Diligent monitoring of key performance indicators (KPIs), with a focus on identifying and responding to fluctuations in Conversion, Paid Trials, DAU, MAU, and ARPU, etc.
• Product Experience with a strong understanding of user experience and the ability to identify and articulate points of friction within an experience and help elevate these as compelling value propositions to potential and existing subscribers.
• Growth Marketing skills and experience developing and executing testing plans (A/B, multivariate) across the full funnel to increase subscription volume and optimize key conversion metrics.
• 5-8 years of progressive experience in growth marketing, or a related role, with a minimum of 2 years focused specifically on subscription-based products.
• Analytical fluency and a proven ability to leverage data (A/B testing, cohort analysis, LTV, churn metrics) to inform marketing strategy and recommendations.
• Strong cross-functional collaboration skills with the ability to work effectively with Creative, Product, Engineering, Analytics, and Marketing leadership.
• Strong strategic thinking coupled with a hands-on, execution-oriented approach.
• Excellent written and verbal communication skills, capable of translating complex concepts into simple, compelling customer benefits.
• Comfortable adopting AI tools (such as Claude, Mercury, and similar platforms) as part of daily workflow, with a genuine willingness to learn new tools as our organization continues to invest in them.

Qualifications

• Comfortable adopting AI tools (such as Claude, Mercury, and similar platforms) as part of daily workflow, with a genuine willingness to learn new tools as our organization continues to invest in them.
• Experience with A/B testing, multivariate testing, and other growth hacking techniques.
• Experience with analytics tools such as Google Analytics, Mixpanel, or similar.
• Experience with CRM systems and email marketing platforms.
• Experience with SEO and SEM strategies.
• Experience with social media marketing and content creation.
• Experience with product management and user research.
• Experience with agile methodologies and project management tools.
• Experience with budgeting and financial reporting.
• Experience with data visualization tools.
• Experience with data-driven decision making.
• Experience with customer segmentation and targeting.
• Experience with customer relationship management (CRM) systems.
• Experience with marketing automation platforms.
• Experience with market research and analysis.
• Experience with mobile app development and testing.
• Experience with web development and design.
• Experience with video production and editing.
• Experience with website optimization and performance.
• Experience with user experience (UX) design and testing.
• Experience with web analytics and measurement tools.
• Experience with web development and design.
• Experience with web search engine optimization (SEO).
• Experience with web traffic analysis and attribution.
• Experience with web usability testing and user feedback.
• Experience with web content management systems (CMS).
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.
• Experience with web analytics and measurement tools.
• Experience with web personalization and recommendation engines.
• Experience with web performance optimization.
• Experience with web security and privacy.
• Experience with web accessibility and compliance.