Senior Retail Marketing Manager

About the role

The Senior Retail Marketing Manager will lead the development and execution of integrated go-to-market campaigns that drive community, brand equity and commercial growth across Rothy’s national fleet of 40+ retail stores.

Responsibilities

• Own retail marketing strategy and execution across Rothy’s national store fleet, driving traffic, engagement and conversion through integrated campaigns, in-store storytelling and localized activations
• Develop holistic content plans, launch briefs and repeatable frameworks that scale across the fleet
• Lead retail activations and events, including store openings, local partnerships and community-driven initiatives that build awareness and deepen customer connection
• Partner with Visual Merchandising to bring campaigns to life in-store through windows, signage and physical storytelling, ensuring a consistent and elevated brand experience
• Turn data into strategy. Develop a deep understanding of store channel performance, customer engagement and conversion drivers, and use those insights to shape store marketing decisions
• Collaborate with Retail Operations and regional teams to localize marketing efforts and ensure strong, consistent execution across every store
• Manage external partners, including mall marketing teams, local vendors and event partners
• Own retail marketing budgets, including activation spend, vendor management and invoice tracking
• Shape the retail commercial and promotional calendar, ensuring alignment between product launches, marketing moments and channel activation across DTCT
• Travel the store fleet, staffing ongoing events and activations throughout the country

Requirements

• Strategic marketer with a track record of translating brand storytelling into measurable commercial impact across multiple channels
• A strong cross-functional leader who influences without authority and drives alignment across diverse stakeholders, including Creative, Visual Merchandising, Retail Ops, CRM and Site
• Fluent with data and performance metrics, comfortable using store and channel performance data to inform strategy and measure results
• Exceptionally organized and detail oriented, with the ability to manage multiple complex workstreams simultaneously
• A proactive problem-solver who navigates ambiguity and brings structure to evolving processes
• Deeply attuned to cultural and retail trends and how modern brands show up across physical and digital environments
• 6-8 years of marketing experience, with a meaningful portion in retail, brand or omnichannel marketing, ideally at a fashion or lifestyle brand
• Direct experience marketing owned retail environments, with a strong point of view on how brands should show up both online and in store
• Experienced in launching marketing for new store openings or entering new markets

Qualifications

• Fluent with data and performance metrics, comfortable using store and channel performance data to inform strategy and measure results
• Exceptionally organized and detail oriented, with the ability to manage multiple complex workstreams simultaneously
• A proactive problem-solver who navigates ambiguity and brings structure to evolving processes
• Deeply attuned to cultural and retail trends and how modern brands show up across physical and digital environments

Skills

• Strategic thinking and execution
• Data analysis and interpretation
• Project management and coordination
• Customer relationship management
• Brand storytelling and messaging
• Event planning and execution
• Vendor management
• Marketing budget management
• CRM and lifecycle marketing
• Site merchandising

Benefits

• Generous paid time off
• 401k matching
• Comprehensive health plans for you and your family
• Supplemental mental health benefits
• Monthly wellness reimbursement
• Dog friendly offices
• Employee Discount Program!

Pay

$150,000 - $183,000 annually Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.