Senior Marketing Manager
About the role
The Senior Marketing Manager will contribute to the growth of brands including InStyle, Byrdie, PEOPLE, Entertainment Weekly, and more. Reporting to the VP of Beauty Marketing, this role will manage day-to-day proposal development, partner closely with Sales and cross-functional teams, and play an integral role in supporting advertising revenue growth across Beauty and Style.
Responsibilities
Lead the development of strategic, insight-driven proposals and pitch decks for advertising partners across the Beauty & Style portfolio.
Partner closely with Sales, Research, Account Strategy, and Design to ensure proposals are delivered on time and clearly communicate People Inc.’s value proposition.
Translate advertiser objectives into compelling recommendations that align brand strengths, audience insights, and product solutions.
Bring ideas to life through well-written, visually compelling proposals and presentations that represent People Inc.’s brands, capabilities, and advertising opportunities.
Support the development of brand-led opportunities and play a proactive role in monetizing key initiatives with advertising partners.
Create and maintain marketing materials that communicate the unique value proposition of People Inc.’s Beauty & Style brands to advertising clients.
Use audience insights, category knowledge, marketplace intelligence, and past campaign performance to inform partnership strategies and strengthen sales recommendations.
Support the development, packaging, and internal communication of high-value editorial and franchise opportunities.
Partner with internal teams to identify new ways to monetize brand initiatives and equip sales teams with relevant materials for market activation.
Requirements
Bachelor’s degree preferred and/or equivalent work experience.
4–5 years of relevant experience at a digital publisher, media company, or related organization, with a focus on pre-sale marketing, advertising marketing, integrated marketing, or brand strategy.
Strong creative writing and storytelling skills, with the ability to develop visually impactful presentations.
Proficiency in Keynote and PowerPoint.
Strong verbal and written communication skills, with the ability to tailor messages for different audiences.
Understanding of the digital publishing landscape, media strategy, advertising products, and marketplace trends.
Ability to use audience insights and campaign performance data to inform strategic recommendations.
Strong collaboration skills and comfort working across Sales, Research, Account Strategy, Design, Production, and Editorial teams.
Ability to manage multiple priorities in a fast-paced environment.
Self-starter who contributes proactive ideas, understands business goals, and moves initiatives forward.
Familiarity with advertising product execution and production considerations preferred.
Qualifications
Experience in digital publishing, media companies, or related organizations.
Strong background in pre-sale marketing, advertising marketing, integrated marketing, or brand strategy.
Excellent writing and storytelling skills.
Proficiency in presentation software.
Strong communication skills.
Knowledge of digital publishing, media strategy, advertising products, and marketplace trends.
Ability to apply audience insights and campaign performance data to inform strategic recommendations.
Collaborative and proactive approach to problem-solving.
Experience managing multiple projects simultaneously.
Understanding of advertising product execution and production considerations.
Skills
Strong creative writing and storytelling skills.
Proficiency in Keynote and PowerPoint.
Strong verbal and written communication skills.
Understanding of the digital publishing landscape, media strategy, advertising products, and marketplace trends.
Ability to use audience insights and campaign performance data to inform strategic recommendations.
Collaboration skills and comfort working across Sales, Research, Account Strategy, Design, Production, and Editorial teams.
Ability to manage multiple priorities in a fast-paced environment.
Self-starter who contributes proactive ideas, understands business goals, and moves initiatives forward.
Familiarity with advertising product execution and production considerations.
Benefits
People Inc. offers a comprehensive benefits package including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents).
Pay
New York: $87,500.00 - $105,000.00
Schedule
Hybrid (NYC, NY)