Senior Manager Shopper Marketing

About The Position

Location: Hackensack, NJ 2-3 days a week - Shuttle offered from NYC
Salary: $175-185K
Role Overview: Flora Food Group makes Culinary Essentials for Better Food. We are seeking a dynamic, commercially-minded Head of Shopper Marketing to lead our global shopper marketing function and define how our brands win at the point of purchase.

Core Responsibilities

• Develop and own the multi-year global shopper marketing strategy, translating brand and commercial objectives into best-in-class in-store and digital activation plans.
• Define the shopper insight agenda — identifying key purchase drivers, path-to-purchase behaviors, and occasion-led opportunities across categories.
• Lead integration of shopper thinking into the wider marketing planning cycle, partnering closely with Brand, Sales, and Category teams.
• Design and execute retailer-specific activation programs across key accounts (grocery multiples, discounters, foodservice, convenience, and e-tailers).
• Partner with Key Account Managers and Sales Planning to build joint business plans with strategic retail partners that drive mutual category growth.
• Lead development of shopper toolkits — including POSM, in-store displays, digital shelf content, and promotional mechanics — ensuring scalability across markets.
• Champion digital shopper excellence — owning the strategy for Pure Play e-commerce, Click & Collect, and the growing intersection of digital and physical retail.
• Work with the Brand and Sales teams to optimize product detail pages (PDPs), search visibility (SEO/SEM), ratings & reviews, and digital promotional architecture.
• Embed an omnichannel mindset across the shopper marketing function, ensuring seamless consumer experiences from awareness to basket.
• Commission, synthesize, and activate shopper research — using a range of methodologies including shopper panels, eye-tracking, in-store ethnography, and loyalty card data.
• Build a deep understanding of how economic, cultural, and behavioral trends impact shopper decisions, and translate insights into actionable growth opportunities.
• Maintain a pulse on competitive shopper activity and retail innovation, sharing intelligence across the wider organization.
• Lead, inspire, and develop a high-performing shopper marketing team, fostering a culture of creativity, accountability, and continuous learning.
• Define and build shopper marketing capability across markets, establishing best practice toolkits, training programs, and governance frameworks.
• Act as a senior stakeholder and visible advocate for shopper marketing across the business, influencing at CMO and SVP level.
• Own the shopper marketing investment budget, ensuring rigorous planning, prioritization, and post-campaign evaluation.
• Establish a culture of commercial effectiveness — leveraging attribution modeling, sales uplift analysis, and ROI measurement to optimize spend.
• Present regular performance updates to senior leadership, connecting activation investment to revenue, market share, and distribution outcomes.

Key Qualifications

• 8–10 years of progressive experience in Shopper Marketing, Trade Marketing, or Category Management within a fast-moving consumer goods (FMCG) environment.
• Demonstrated track record of developing and executing shopper strategies that deliver measurable commercial impact at scale.
• Deep knowledge of the modern retail landscape — including grocery, discounters, convenience, foodservice, and omnichannel/e-commerce environments.
• Strong leadership experience: proven ability to build, coach, and retain high-performing teams in a matrixed, global organization.
• Exceptional stakeholder management skills, with the ability to influence and align cross-functional teams and senior executives.
• Commercially fluent — comfortable reading P&L dynamics, trade investment structures, and retailer economics.
• Proficiency with shopper research methodologies and data platforms (e.g., Nielsen, IRI/Circana, Kantar, Dunnhumby or similar).
• Strong project management and organizational skills; able to manage multiple initiatives across multiple markets simultaneously.
• Bachelor's degree in Marketing, Business, or a related field.

Nice-to-Have Qualifications

• Experience in food, health & wellness, or sustainability-driven FMCG categories.
• Experience with digital shelf analytics tools (e.g., Profitero, CommerceIQ, Salsify).
• Familiarity with category captaincy or Joint Business Planning (JBP) frameworks with Tier-1 retailers.
• MBA or postgraduate qualification in Marketing, Strategy, or Business.
• Experience working within a private equity-backed or high-growth transformation business environment.