Senior Shopper Marketing Specialist

Job Details

Job Level: 6

Why you’ll love working at Swire Coca-Cola

• Swire Coca-Cola is committed to providing balance to support you in all aspects of your life, both at work and beyond.
• We offer the benefits you need for physical, financial, and emotional well-being.
• Health coverage (3 medical options, dental and vision).
• 401(k) Retirement Plan w/company match
• Health Savings Accounts w/company match
• FREE virtual primary care, acute care and physical therapy
• FREE Employee Assistance Program
• Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)
• Discounted & free product
• Tuition reimbursement
• Opportunities for career advancement
• In addition to health benefits, Swire Coca-Cola is proud to offer you opportunities where you help give back directly to the communities and causes you care about.

What does a Senior Shopper Marketing Specialist do at Swire Coca-Cola?

Acts as Sr. Specialist in respect to Shopper Insights initiatives. Uses relevant shopper and consumer data, insights and trends to generate revenue growing initiatives for customers. Responsibilities:

• Analyze and report on business opportunities within channels and specific customers
• Develop and recommend customer-specific shopper marketing campaigns to drive incremental revenue
• Customer insights SME for SCC. Contribute insights to define selling strategy within all channels of business to better connect with all shoppers at retail
• Gather and organize information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaigns
• Performs other duties as assigned

Requirements

• Bachelor’s degree (or equivalent work experience) in business, marketing required
• 4+ years’ experience in business analytics in consumer goods industry preferred
• 4+ years’ market research of consumer demographics or category preferred
• Statistics, shopper segmentation, gap analysis
• Proficient in Excel, PowerPoint, Outlook, Word applications
• Identify opportunities and gaps based on business fundamentals and application of qualitative and quantitative data
• Able to communicate complex shopper information and implications both verbally and written