Senior Marketing Specialist

Responsibilities

• Creates marketing plans for mid-size to large projects and initiatives and ensures they are measurable. Coordinates and manages the resources and change management to ensure success.
• Plans and executes high-risk, complex, or multifaceted events that involve multiple stakeholders and require consensus building. Coordinates deliverables with a team of individuals.
• Creates and enhances brand awareness through development of marketing materials and proper placement.
• Implements marketing and website content-management strategy to ensure content is properly organized and communicates updates to stakeholders.
• Communicates the vision to develop marketing deliverables and works collaboratively with team members to execute marketing strategy.
• Creates impactful and influential written copy that integrates the PCL brand for appropriate mediums to encourage action internally and externally.
• Translates executive strategies and industry knowledge into meaningful and accessible information. Promotes understanding and influence within the district.
• Strong networking skills and active involvement in industry organizations, and may take on leadership role.
• Crafts and conducts market and marketing research.
• Provides superior editing and proofreading services.

Qualifications

• Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
• 7 years of progressive experience in a marketing role.
• Advanced understanding and mentoring of brand best practices and able to execute brand needs, contribute to brand strategy, and effectively communicate the brand though all marketing materials.
• Ability to initiate, contribute to, and enhance the marketing strategic planning process.
• Ability to interpret and utilize data analytics to analyze information and make recommendations to marketing plans and strategies.
• Advanced experience with and ability to engage all marketing mediums, including web, print, advertising, video, and social media. Expert knowledge determining the appropriate medium based on audience, situation, and strategy.
• High proficiency in Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.
• Understands the company and district’s business objectives and incorporates them into marketing activities, products, initiatives, and plans.