Senior Marketing Specialist

Responsibilities

• Plans and executes assigned marketing campaigns (email, social, paid ads, content, PR, internal communication)
• Creates content for assigned channels
• Tracks performance metrics and produces reports for stakeholders
• Analyzes performance of assigned campaigns and optimizes tactics
• Manages relations with marketing vendors
• Manages budgets and billing for assigned channels
• Plans and supports PSI events, working with the global marketing events team
• Contributes to PSI marketing strategy
• Mentors junior members of the marketing team

Qualifications

• Bachelor’s degree
• East Coast Location Preferred
• At least 3-5 years running B2B social media campaigns (LinkedIn), experience with Instagram, Facebook, TikTok and/ weChat is a plus
• Experience running digital events (coordinating, content development, post event activity)
• Event planning experience is a plus
• Strong writing and editing experience, outstanding verbal communication skills
• Capable of managing multiple projects at once with high attention to detail
• Comfortable in a dynamic, fast-paced environment
• Knowledge of graphic design software (i.e. Canva, Photoshop)