Senior Marketing Specialist

About the role

We are seeking a strategic, execution-oriented marketer to join our team as Senior Marketing Specialist, Revenue Marketing. This role plays a critical part in driving the growth of our commercial sales organization.

Responsibilities

• Develop, execute, and support B2B segment marketing campaigns that drive pipeline growth and support commercial sales objectives.
• Create clear, actionable campaign and creative briefs and manage execution in partnership with cross-functional stakeholders (Sales, Product Marketing, Communications, Operations, etc.).
• Collaborate with external partners, including content syndication vendors, publication and media partners, and event coordinators.
• Ensure campaigns are aligned with target audiences, regional needs, and business priorities, including support for Mexico-based focused initiatives where applicable.
• Track campaign performance and support reporting, insights, and optimization efforts.
• Maintain strong operational discipline to ensure programs are delivered on time, within scope, and with high quality.
• Act as a collaborative partner within the Revenue Marketing team, contributing to continuous improvement of processes, tools, and best practices.

Requirements

• Must be fluent in Spanish and English.
• 5+ years of experience in B2B marketing, preferably in revenue, demand, or segment marketing roles.
• Bachelor’s degree in Marketing, Communications, or Business.
• Experience supporting or marketing to the Mexico market region.
• Experience supporting commercial sales teams in a B2B environment.
• Proven experience developing and supporting integrated marketing campaigns that support sales and pipeline growth.

Qualifications

• Strong experience working cross-functionally and managing relationships with internal stakeholders and external partners.
• Ability to translate business objectives into clear briefs and executable marketing programs.
• Excellent organizational and project management skills, with the ability to manage multiple priorities simultaneously.
• Strong written and verbal communication skills.
• Familiarity with content paid media, syndication programs, publication partnerships, and creative services management is a plus.

Pay

The hiring base salary range for this position is $75,500 to $103,840 annually. Actual compensation within this range will be dependent upon the individual's knowledge, skills, experience, equity with other team members, and alignment with market data.