Senior Research Manager, Brand Health Tracking

About the role

The Senior Research Manager, Brand Health Tracking oversees the management of several research projects, from start to finish. Responsibilities include managing objectives, designing research methods, creating research instruments, analyzing results, and delivering client deliverables. This role requires strong quantitative and qualitative research experience, as well as excellent communication and storytelling skills.

Responsibilities

• Direct the process: manage the day-to-day responsibilities of several research projects from start to finish, help frame objectives, develop research design and sampling plans, create research instruments (surveys, discussion guides, screeners)
• Make research happen: Find operational efficiencies and drive them forward. Collaborate with your team members so that projects get done well and right: on time, on budget and on strategy for the client.
• Show our clients the love: Develop an understanding of our clients’ business issues and the industries in which they operate. Maintain and strengthen client relationships through our collective team greatness.

Requirements

• At least 5+ years’ experience in the market research and communications field or something arguably relevant
• Strong experience with quantitative research, including survey design, sampling plans and analysis, and brand trackers
• Experience with qualitative research, including focus groups, conducting in-depth interviews, analyzing qualitative research and cultural analyses
• Strong communications skills; you know how to translate complex data into easy to understand, actionable insights
• Good understanding of advanced analytics including data visualization tools such as Tableau, Looker, DOMO
• Proficiency in developing clear narrative and storytelling in presentation, visually and in writing
• Proficiency in Google Drive or MS Office a must

Qualifications

You have at least 5 + years’ experience in the market research and communications field or something arguably relevant. Strong experience with quantitative research, including survey design, sampling plans and analysis, and brand trackers. Experience with qualitative research, including focus groups, conducting in-depth interviews, analyzing qualitative research and cultural analyses. Strong communications skills; you know how to translate complex data into easy to understand, actionable insights. Good understanding of advanced analytics including data visualization tools such as Tableau, Looker, DOMO. Proficiency in developing clear narrative and storytelling in presentation, visually and in writing. Proficiency in Google Drive or MS Office a must.

Skills

Broadly, the ideal candidate should have a mix of quantitative and qualitative research skills, as well as strong communication and storytelling abilities. They should also be able to leverage multiple research methodologies and be a trusted advisor to clients.

Benefits

At Ipsos, you can expect a competitive salary range of $80,000 to $90,000, depending on various factors. Additionally, Ipsos offers a comprehensive benefits package, including generous paid time off, healthcare plans, wellness benefits, a flexible workplace policy, and a strong collaborative culture. Ipsos is also committed to fostering an inclusive workplace and promoting diversity and inclusion.

Pay

The estimated base salary range for this role is $80,000 to $90,000.

Schedule

This role is offered on a hybrid schedule, allowing for flexibility between remote and in-office work.