Senior Research Manager, Brand Health Tracking

About the role

The Senior Research Manager, Brand Health Tracking oversees the management of several research projects from start to finish. Responsibilities include managing objectives, designing research methods, analyzing data, and delivering client deliverables. This role requires strong quantitative and qualitative research experience, excellent communication skills, and proficiency in data visualization tools.

Responsibilities

• Direct the process: manage the day-to-day responsibilities of several research projects from start to finish, help frame objectives, develop research design and sampling plans, create research instruments (surveys, discussion guides, screeners)
• Make research happen: Find operational efficiencies and drive them forward. Collaborate with your team members so that projects get done well and right: on time, on budget and on strategy for the client.
• Show our clients the love: Develop an understanding of our clients' business issues and the industries in which they operate. Maintain and strengthen client relationships through our collective team greatness.
• Become a trusted advisor to clients by understanding their big picture strategy and day to day needs.

Requirements

• At least 5+ years’ experience in the market research and communications field or something arguably relevant.
• Strong experience with quantitative research, including survey design, sampling plans and analysis, and brand trackers.
• Experience with qualitative research, including focus groups, conducting in-depth interviews, analyzing qualitative research and cultural analyses.
• Strong communications skills; you know how to translate complex data into easy to understand, actionable insights.
• Good understanding of advanced analytics including data visualization tools such as Tableau, Looker, DOMO.
• Proficiency in developing clear narrative and storytelling in presentation, visually and in writing.
• Proficiency in Google Drive or MS Office a must.

Qualifications

You have at least 5 + years’ experience in the market research and communications field or something arguably relevant. Strong experience with quantitative research, including survey design, sampling plans and analysis, and brand trackers. Experience with qualitative research, including focus groups, conducting in-depth interviews, analyzing qualitative research and cultural analyses. Strong communications skills; you know how to translate complex data into easy to understand, actionable insights. Good understanding of advanced analytics including data visualization tools such as Tableau, Looker, DOMO. Proficiency in developing clear narrative and storytelling in presentation, visually and in writing. Proficiency in Google Drive or MS Office a must.

Skills

• Strong leadership and organizational skills.
• Ability to manage multiple projects simultaneously.
• Excellent communication and presentation skills.
• Advanced proficiency in data analysis and visualization tools.

Benefits

The estimated base salary range for this role is $80,000 to $90,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

Pay

The estimated base salary range for this role is $80,000 to $90,000.

Schedule

This role is offered in a hybrid schedule, allowing for flexibility between remote and in-office work.

Company Culture

Ipsos is committed to fostering an inclusive workplace where diversity and inclusion are valued. We strive to create an environment that promotes respect and civility for every individual. Ipsos is an Equal Opportunity Employer.