Senior Regional Sales Manager- Foodservice & K-12

Salary Range

Salary range: $129,850-$164,325 per year

About Foster Farms

Foster Farms' mission is to create great food and serve great moments. Their vision is to be the best and most trusted food company, empowering and nourishing the lives of those they serve. They measure their success by protecting and caring for their team, consumers, animals, and environment, while delivering operational excellence and exceptional value to their customers.

Position Summary

The Senior Regional Foodservice Sales Manager drives profitable growth across the region through strategic leadership of broker partners, distributors, C-Stores, and key customer relationships, with a primary focus on the K–12 segment and support of broader foodservice channels. This role leads regional sales execution by developing and implementing comprehensive business plans, optimizing product mix, and ensuring alignment with company revenue and margin objectives (assigned plan).

Essential Job Functions

• Strategic Leadership & Business Planning: Develop and execute annual territory and broker business plans aligned with company volume, revenue, and margin targets. Identify growth opportunities within K–12 and foodservice channels, including new product placement, bid opportunities, and market expansion. Analyze market trends, competitive activity, and customer insights to refine territory strategies.

• Customer & Distributor Management: Build and maintain strong relationships with key K–12 districts, high-volume customers, and distribution partners. Lead sales efforts from prospecting through bid submission, award, and menu placement. Collaborate with distributor partners to maximize product visibility, availability, and sales execution.

• Broker Leadership & Development: Manage broker network performance, including planning, training, coaching, and accountability. Conduct regular joint sales calls and quarterly business reviews to assess performance and identify improvement opportunities. Mentor broker sales teams to ensure effective selling of the optimal product mix and achievement of mutual business goals.

• Revenue Growth & Performance Management: Achieve or exceed assigned sales volume, revenue, and margin targets. Drive profitable growth through strategic pricing, product positioning, and promotional execution. Monitor and analyze performance metrics to ensure alignment with financial objectives.

• Trade & Market Engagement: Represent the company at trade shows, industry events, and customer-facing activities. Lead account-specific promotional initiatives to increase brand awareness and product adoption. Support regional marketing programs and ensure effective execution in the field.

• Financial & Operational Management: Manage territory budget, including expenses, trade spending, and accruals, ensuring effective and compliant use of resources. Identify cost efficiencies and provide recommendations to optimize spend and maximize ROI. Ensure timely and accurate completion of administrative responsibilities, including expense reporting, deduction management workflows, lead generation and sales tools (e.g., Blacksmith, Bid Analytics, Sales Discovery).

• Cross-Functional Collaboration: Partner with internal teams including Marketing, Supply Chain, Finance, and Category Management to support business objectives. Provide field insights to inform product development, pricing strategies, and customer solutions.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field

• 5+ years of progressive experience in foodservice sales, including broker management and key account leadership

• Proven success in K–12 segment sales, including bid processes and district-level account management

• Highly motivated self-starter with desire to grow professionally in a team environment

• Aggressive selling skills with the ability to target key K-12 districts, distributors & C-stores and create the strategies required to close the sale and see the sale through the bid award process to the menu

• Ability to travel 60+% of the time

Foster Farms ACTION Guiding Principles

• Accountability: Deliver on commitments

• Collaboration: Achieve more by working as a team

• Truth-Seeking: Be open-minded and act with humility

• Initiative: Be proactive and lead with a growth mindset

• Ownership: Take responsibility for results

• Nimble: Operate with speed and agility

Why Join Foster Farms?

This is a high-impact opportunity to shape the future of the ready-to-eat business at a leading food company, directly supporting their mission, vision, and values. You will play a critical role in delivering safe, high-quality food and great moments for millions of families.