Senior Regional Director

About the Role

As a Senior Regional Director, you are responsible for the overall performance and revenue of a region consisting of 20-25 club locations. You will directly supervise approximately 4-5 District Managers and report to the COO. This strategic position requires partnering closely with cross-functional Regional Directors and District Managers to create and execute initiatives that increase member retention, revenue/sales, and employee engagement. Frequent club visits and visibility are required. Ideal candidates will reside within the region they are assigned to support.

Responsibilities

Influence, Lead and Develop: (Build Great Teams)

• Build and maintain a team of high-performing District Managers to deliver results across all club functions, including operations, sales, and fitness.
• Manage, coach, and develop District Managers by communicating clear expectations, monitoring performance, and providing feedback.
• Identify performance strengths and gaps to maximize the potential of your District Managers.
• Participate in monthly succession planning sessions to build a bench of next-level club and district leaders.
• Establish KPIs aligned with sales, fitness, and operations goals.
• Model leadership behaviors aligned with company values and culture, including accountability, consistency, integrity, respect, and recognition.
• Conduct weekly leadership calls to review results and set direction.
• Translate the strategic regional vision into specific tasks and goals for District Managers.
• Establish consistent communication plans, processes, and workflow cadence.

Execution and Results (Results-Driven and Business Acumen)

• Collaborate with the COO to identify goals and KPIs for each club and create a regional scorecard/dashboard.
• Analyze sales data, trends, member attrition, facilities, and equipment reports to optimize sales efforts, improve member retention, and increase operational efficiency.
• Leverage the regional P&L to identify trends and set direction to achieve goals.
• Develop and communicate regional sales strategies, KPIs, and tactics to increase membership enrollment, fitness sales, and member retention.
• Remove obstacles and identify opportunities to increase revenue growth.
• Provide insight to marketing and cross-functional leaders regarding sales promotions and campaigns to drive results.
• Routinely conduct audits to identify outliers, data variance, and compliance gaps.

Collaboration & Communication

• Partner with the Regional Director of Operations to ensure sales strategies are integrated with operational goals and member experience initiatives.
• Serve as a liaison between sales teams and corporate leadership, ensuring field insights and challenges are communicated effectively.
• Participate in regional and company sales meetings, contributing to the development of company-wide sales strategies and sharing best practices.
• Consistently leverage resources from Human Resources, Marketing, Finance, Facilities, and subject matter experts.

Requirements

• Minimum 4 years of multi-unit leadership experience, ideally within the fitness, retail, or hospitality industries.
• Minimum 2 years overseeing leaders managing leaders.
• Prior experience leading teams in a performance-driven company.
• Proven track record of leveraging P&L and metrics to drive business decisions.
• Strong business acumen, critical thinking, decision-making, and organizational savvy.
• Excellent communication, delegation, leadership, and interpersonal skills.
• Ability to operate at a strategic level while also shifting to tactical execution when needed.
• Reliable transportation and ability to travel frequently to clubs in the region.

About TruFit Athletic Clubs

At TruFit Athletic Clubs, we’re a mission-driven team committed to helping people become their best selves. With over 40 locations and growing, we provide high-value, low-cost fitness experiences backed by a culture of excellence and personal accountability.

• Integrity – We do what’s right, not what’s easy.
• Service – We put our teammates and members first in every interaction.
• Courage – We lead with strength, even in uncertainty.
• Responsibility – We take ownership of our roles, results, and relationships.
• Passion – We bring energy, purpose, and positivity to every space we enter.

From our friendly front desk team to our certified trainers and operations leaders, everyone at TruFit contributes to delivering exceptional service and building lasting member relationships.