Senior Product Marketing Manager, M-Files AI Platform & Cloud (Remote, US)

Summary of the role:

We are seeking a strategic, passionate, and execution-oriented Senior Product Marketing Manager to lead platform product marketing for the M-Files Context-First Document Management platform. This role owns positioning, messaging, go-to-market strategy, and market leadership for our AI, cloud, and core platform capabilities. This is a highly cross-functional role requiring close collaboration with Product Management, Industry Marketing, Sales, Customer Success, Enablement, and Partner teams.

Key Responsibilities

• Own and refine the overarching platform story, with special emphasis on context-first document management, AI and agentic automations, scalability, security, and extensibility
• Define differentiated messaging and value propositions for platform capabilities across personas and industries
• Ensure consistency and clarity of platform-level messaging across all marketing and sales touchpoints
• Lead platform feature releases, orchestrating cross-functional launch strategies for AI, cloud, and core platform enhancements
• Partner with Product Management to influence roadmap decisions based on market opportunity, customer needs, and competitive insights
• Drive content strategy for platform launches, including pitch decks, solution briefs, whitepapers, demos, customer stories, webpages, and sales tools
• Own competitive and market intelligence for platform-level capabilities, especially in AI-driven information management and cloud content services
• Identify market trends, customer pain points, and emerging competitors to guide product and GTM strategy
• Deliver actionable insights to Sales, Product, and Executive teams
• Partner with Sales Enablement to ensure clear understanding of platform capabilities, differentiation, and value drivers
• Support customer-facing teams with platform-level messaging guides, battlecards, objection handling, and training content
• Collaborate with the cross-functional teams to position M-Files as an industry leader in AI-powered information management
• Represent M-Files in webinars, events, analyst briefings, and customer engagements as a platform subject-matter expert

Required Qualifications

• 8+ years of product marketing experience, including at least 3 years in a leadership role
• Demonstrated success in marketing platform technologies, SaaS, AI, or cloud-based enterprise solutions
• Strong understanding of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market motions
• Proven experience managing successful cross-functional launches
• Excellent communication, storytelling, and executive presentation skills
• Experience managing or mentoring team members

Preferred

• Experience in content management, information management, workflow automation, or knowledge management markets
• Background working closely with Product Management teams in a fast-moving technical environment
• Experience supporting global sales and partner ecosystems