Senior Product Marketing Manager, Handshake AI

About the role

You'll be the end-to-end product marketing owner for Handshake AI's frontier lab business — the connective tissue between research, product, sales, and the market. You'll translate deep technical work into positioning that lands with researchers and lab leadership, then arm sales with everything they need to close and grow those relationships. This is a build-from-scratch seat: you'll set the GTM playbook for a business growing faster than almost anything in AI.

• Positioning & Strategy: Build end-to-end positioning, messaging, and competitive strategy for Handshake AI's frontier lab business, keeping it unified with Handshake's broader career-network story rather than siloed as a separate business.
• Research Translation: Partner with the HAI research team to turn technical research outputs into market-ready content, building Handshake AI's credibility with researchers and the broader AI community.
• Sales Ownership: Serve as the primary PMM point of contact and decision-maker for how Handshake AI shows up in lab-facing conversations — value props, proof points, pricing/packaging narratives, and objection handling.
• Sales Enablement Materials: Build and maintain the playbooks, talk tracks, competitive one-pagers, and pitch assets the field runs on, iterating based on direct feedback from Sales.
• GTM Strategy: Partner with HAI Product and Sales leadership to shape long-term product and GTM strategy — synthesizing customer, competitive, and market insight into clear executive recommendations — and codify the frameworks, launch templates, and messaging systems the broader team reuses.
• Event & Field Marketing: Partner with event marketing to translate HAI positioning into compelling in-person and virtual experiences, owning messaging for executive dinners, field events, and conference activations.

Requirements

• 6+ years of experience in product marketing, content marketing, or a related B2B marketing discipline
• Comfortable operating in ambiguity — you can make progress without a perfect brief and know how to prioritize
• Ability to influence at all levels, including executives
• Strong project management skills, with experience coordinating complex, multi-stakeholder launches
• Experience building sales enablement materials, including competitive positioning and technical demo content
• A track record of 0-to-1 program building — comfortable building from scratch, wearing multiple hats, and scaling based on data

Qualifications

• Experience in the human data or AI training data field
• Background partnering directly with researchers, scientists, or other technical stakeholders

Benefits

The below benefits are for full-time US employees.

• Ownership: Equity in a fast-growing company
• Financial Wellness: 401(k) match, competitive compensation, financial coaching
• Family Support: Paid parental leave, fertility benefits, parental coaching
• Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
• Growth: $2,000 learning stipend, ongoing development
• Remote & Office: Internet, commuting, and free lunch/gym in our SF office
• Time Off: Flexible PTO, 15 holidays + 2 flex days
• Connection: Team outings & referral bonuses

Pay

Compensation Range: $152K - $190K