Senior Product Marketing Manager - AI

About the role

At WalkMe, now an SAP company, we are not just the leader in digital adoption, but we started the digital adoption revolution. We enable organizations to pinpoint and resolve digital friction, regain control of their tech stack, and be better equipped to manage future change. With over 1,600 clients, including 55 Fortune 100 companies and 6 Fortune 10 companies, we are transforming how enterprises interact with their technology.

Responsibilities

• Analyze and understand the needs of AI innovation teams to create repeatable winning strategies including differentiated positioning, value-based messaging, product requirements, pricing and packaging, customer evidence, and content.
• Conduct and synthesize research across the rapidly evolving agentic software market, collecting insight from competitors, customers, sellers, customer success, analysts and industry experts to shape product roadmap and drive go-to-market execution.
• Develop clear, compelling product positioning and value propositions based on pain points and business objectives that resonate with prospects and customers. Translate product functionality and technical details into user benefits and value — both for individual AI capabilities and their role in WalkMe’s overall platform narrative.
• Build partner ecosystem strategies and lead product launches for WalkMe’s holistic AI portfolio by coordinating efforts across GTM and R&D teams.
• Perform sales training to ensure field effectiveness in positioning and selling WalkMe, tailored for the generative and agentic AI market.
• Continuously assess product-line health and monitor commercial success metrics to identify areas for improvement and growth opportunities.
• Serve as the subject matter expert representing WalkMe with analysts, partners, customers, and industry events.

Requirements

• 8+ years of proven B2B SaaS marketing experience with 3+ years in a product marketing role.
• We are specifically seeking candidates with hands-on generative/agentic AI experience.
• Broad market research and analytical skills to inform and validate product strategy, scoping, positioning, and messaging.
• Demonstrated intellectual curiosity and a proven track record of experimenting with new AI technologies to bring category-defining products to market.
• Experience tailoring product packaging and positioning into solutions for various industry, segment, and functional audiences.

Qualifications

• Hands-on experience with generative and agentic AI technologies.
• Proven ability to develop and execute go-to-market strategies.
• Strong analytical skills to inform and validate product strategy.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams.

Skills

• Product marketing expertise.
• Market research and analysis skills.
• Strategic thinking and problem-solving abilities.
• Effective communication and presentation skills.
• Collaboration and teamwork skills.

Benefits

• Hybrid work arrangement.
• Supportive culture focused on the whole person.
• Professional development opportunities.
• Wellness reimbursement program.
• Annual leave policy tailored to meet regional standards.
• RefreshMe Days throughout the year.
• Rothschild retirement contributions.

Pay

The OTE for this role is between $175,000 and $205,000 including salary and variables. The actual base pay is dependent upon many factors, such as: location, training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Schedule

Flexible work arrangements are available.