Senior Product Marketing Manager - AI

About the role

Egnyte is seeking a Senior Product Marketing Manager to lead go-to-market strategy for Egnyte's AI solutions. This role requires a strong technical aptitude and strategic mindset, with a focus on translating rapid product advancements into clear value propositions and content that drives pipeline and revenue growth.

Responsibilities

• Own the narrative for Egnyte's AI solutions
• Develop differentiated messaging and positioning that clearly articulates how Egnyte's AI solutions help enterprise customers work smarter and manage content with confidence
• Lead AI product launches
• Own GTM planning and execution for AI feature and product launches, from strategy through enablement
• Scale core messaging into web, collateral, PR, analyst briefings, and customer stories
• Enable the field to win
• Develop the sales tools, messaging guides, and competitive positioning that help sellers move deals forward and speak confidently to AI value with any buyer
• Shape market understanding
• Develop thought leadership content, support analyst relations, and ensure Egnyte's AI solutions story lands consistently across owned channels and external audiences
• Be a strategic cross-functional partner
• Work closely with product to influence roadmap, with demand gen to power pipeline, and with customer success to capture and amplify proof points

Qualifications

• 8+ years of B2B SaaS product marketing experience; 2+ years of experience marketing AI products or capabilities in a B2B environment
• Ability to distill complex technical capabilities into messaging that speaks to both business and IT buyers
• Track record of leading successful product launches and building GTM programs from the ground up
• Strong sales enablement instincts -- you understand sales cycles and what sellers actually need to close
• Bias for action -- you can juggle multiple priorities at once, make smart tradeoffs, and drive progress without needing perfect conditions
• Collaborative by default and able to partner with product, marketing, and sales enablement teams
• A dynamic storyteller with sharp written and verbal communication skills, and the ability to produce stellar writing under tight deadlines
• Strategic thinker who is genuinely curious about AI and how it’s reshaping work – you stay current and bring a strong POV