Senior Product Marketing Manager - Embedded Software

About the role

Silicon Labs is seeking a Senior Product Marketing Manager – Embedded Software to lead the software product marketing efforts for Broad Market Products. This role will also serve as the BU-wide integration lead for software planning, prioritization, and release alignment.

Responsibilities

• Set and drive the broad market software strategy across Silicon Labs’ wireless IoT portfolio to improve developer experience, reduce friction, and increase mass-market adoption.
• Own the end-to-end developer experience for broad market products: SDKs, SDK packaging, tools/workflows, dev kits, reference apps, documentation, onboarding content, training, and community enablement.
• Develop and manage software launch and readiness for broad market products—ensuring internal and external enablement assets are complete, consistent, and measurable.
• Define and execute software-focused ecosystem partnerships (cloud/platform, RTOS/OS, tooling, middleware) that accelerate adoption and strengthen portfolio differentiation.
• Define and monitor adoption and customer experience metrics (e.g., time-to-first-build, eval-to-design-in conversion, tool usage, top support drivers, net promoter score) to inform decision-making and drive continuous improvement based on insights.
• Lead BU-wide software prioritization and release planning across Broad Market and Segments (Commercial, Home, Industrial, Life); represent a unified BU view in planning forums with Software Product Management and R&D, driving alignment on priorities and trade-offs.
• Communicate clear prioritization rationale using customer impact, revenue/design-in potential, time-to-value, quality, and strategic differentiation.
• Identify and translate market and customer needs into engineering-ready requirements at the 2nd/3rd level of detail; communicate technical and business implications to inform decisions.
• Partner with global stakeholders including leadership, Product Marketing, Product Management, Engineering/R&D, Program/Project Management, Sales/FAEs, Support/Apps, and Community to align roadmaps, priorities, release readiness, and stakeholder communications.
• Implement repeatable mechanisms (prioritization frameworks, readiness scorecards, voice-of-market intake, top support driver analysis, and post-release learnings) to improve execution quality and predictability.

Skills

• Bachelor’s degree in Electrical Engineering, Computer Engineering, Computer Science, or related technical discipline (or equivalent experience).
• Minimum of 10+ years of industry experience in IoT/wireless/embedded/semiconductors, including 5+ years in software product marketing or software product management.
• Strong understanding of software development lifecycle processes and release management.
• Proven track record of leading software planning, prioritization, and release execution and demonstrated ability to influence roadmap trade-offs across multiple business stakeholders.
• Strong understanding of wireless IoT markets, ecosystems, and technologies including Bluetooth, Wi-Fi, 802.15.4 (Zigbee/Thread/Matter), sub-GHz, and edge compute.
• Exceptional communication skills with the ability to translate complex technical topics into crisp, decision-ready narratives and enablement content.

Benefits & Perks

• Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans.
• Highly competitive salary.
• 401k plan with match and Roth plan option.
• Equity rewards (RSUs).
• Employee Stock Purchase Plan (ESPP).
• Life/AD&D and disability coverage.
• Flexible spending accounts.
• Legal benefits.
• Pet insurance.
• Free downtown parking.
• Onsite gym.
• Monthly wellness offerings.
• Free snacks.
• Monthly company updates with our CEO.