Senior Product Marketing Manager, Developer & AI Demo Experiences

About the role

This role is for a builder. Not someone who briefs builders, not someone who reviews builds. Someone who opens the IDE, writes the code, wires up the model, and ships the demo.

We're hiring a Senior Product Marketing Manager to represent the professional developer (pro dev) experience and the AI story that runs through it.

• Create demos that show what a real developer can do on the platform, especially with AI in the loop: agents, model integration, code generation, and the workflows that emerge when those pieces come together.
• Build and tell the story of AI on the platform: agentic workflows, model integration, AI assisted development, and the practical outcomes developers actually care about.
• Take the data and analytics story, including Workflow Data Fabric, from concept to demo to reusable asset. Show how data grounds the AI and powers the workflow.
• Drive developer facing demos for keynotes, launches, developer events, and roadshows. Scope early, build against hard dates, rehearse until it's clean.
• Turn each demo into evergreen assets: reference implementations, sample repos, recorded walkthroughs, and enablement content that developers and the field can pick up on their own.
• Present on stage, on camera, and in technical forums with the credibility that only comes from having built it yourself.
• Partner across the org: work with Product, Engineering, Developer Relations, PMM, and creative teams to align on message, sequence, and what's genuinely shippable by the date.

Qualifications

• 6+ years spanning software development and technical marketing, developer relations, solution engineering, or product marketing. Time as an actual engineer is strongly preferred.
• Real coding ability. You are fluent in at least one modern language and comfortable in APIs, SDKs, Git, and the command line. You can build a working prototype without help.
• Hands on experience with AI development: LLM APIs, agent frameworks, prompt engineering, RAG, evals, or AI assisted coding tools. You've shipped something with them, not just read about them.
• Working knowledge of data and analytics: data integration, virtualization, pipelines, and reporting. Willingness to go deep on Workflow Data Fabric.
• Strong storytelling instincts. You can take a genuinely technical build and make it land for developers without dumbing it down, and for executives without losing them.
• Experience delivering under event pressure and shipping against an immovable date.
• Excellent written and verbal communication, on stage and on the page.
• Comfort with ambiguity. You drive clarity rather than wait for it.

Nice to have

• ServiceNow platform experience, or experience on a comparable enterprise platform's developer program.
• Open source contributions, a public portfolio, or a technical blog / channel.
• Prior experience on a demo, evangelism, or developer advocacy team.
• Video production or design sensibility.