Senior Product Marketing Enablement Specialist

About the role

Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Responsibilities

• Develop product messaging and campaign positioning that resonates with enterprise audiences in retail, healthcare, and other core enterprise verticals
• Translate complex technical capabilities into compelling, customer-focused value propositions
• Partner with product teams on launches and go-to-market initiatives to ensure messaging lands effectively across sales channels
• Identify high-leverage market moments (launches, industry events, partnerships) and turn them into differentiated product narratives
• Create sales enablement materials including pitch decks, one-pagers, and competitive battlecards that equip sellers to win
• Support webinars, demos, and thought leadership content that showcase Axon's value across enterprise use cases
• Drive consistency across messaging and sales materials so every customer touchpoint reflects the same compelling story
• Partner closely with sales and customer success to gather feedback from the field and continuously sharpen enablement assets
• Own performance metrics to continuously improve program outcomes
• Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of marketing programs
• Act as a strategic advisor on how Axon shows up in-market across enterprise audiences

Requirements

• 4+ years of experience spanning product marketing and sales enablement — with genuine depth across both
• Proven track record of driving pipeline and revenue through integrated go-to-market programs
• Experience supporting enterprise sales motions and understanding how complex deals get won and lost
• Demonstrated ability to develop compelling product messaging and translate technical solutions into real-world customer value
• Strong experience building sales enablement materials that sellers actually use — decks, battlecards, one-pagers, demo content
• Ability to break into new markets or verticals like retail or healthcare and tailor strategies to reach new audiences effectively
• Creative, out-of-the-box thinking for programs that capture attention, differentiate Axon, and drive meaningful enterprise engagement
• Data-driven mindset with experience measuring program performance and optimizing based on results
• Familiarity with AI and emerging marketing tools to enhance execution, personalization, and scale
• Strong cross-functional collaboration and stakeholder management skills across product, sales, and customer success
• High standards for execution, creativity, and detail — you care deeply about quality at every touchpoint

Qualifications

• Alignment with Axon's values: ownership, candor, curiosity, and a commitment to our mission to Protect Life

Skills

• Strategic thinker with a deep understanding of product marketing and sales enablement
• Exceptional communication and presentation skills
• Ability to work collaboratively with cross-functional teams
• Strong analytical and data-driven approach to problem-solving
• Out-of-the-box thinking and creative problem-solving skills

Benefits

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• Employee Resource Groups (ERGs)
• And yes, we have snacks in our offices

Pay

TBD

Schedule

In Person 4 days per week — (Mon remote flexibility, Tues-Fri in our Boston or Scottsdale offices)