Senior Planner Direct Marketing (CRM)

A Day in the Life

• Partners with the CRM Manager to build direct marketing strategy and execute multi-channel, multi-touch campaigns that drive sales, loyalty, and engagement.
• Manages the day-to-day execution of direct marketing initiatives across email, direct mail, digital, and in-app channels.
• Reviews and approves creative deliverables for brand consistency, accuracy, version control, compliance with briefs, and alignment with direct marketing best practices.
• Coordinates campaign deliverables with internal stakeholders including Marcom, CMM, Product, C360, C&I, Legal, Aftersales, NMAC/IFS, CCS and INFINITI CRM.
• Support the implementation of customer communication journeys by ensuring assets, approvals, timelines, and dependencies are managed effectively.
• Conduct HTML, technical, and campaign quality assurance reviews to ensure accuracy prior to deployment.
• Partners with internal teams and external agencies to ensure efficient collaboration through status, integration, and review meetings, providing ongoing guidance and support.
• Manages Tier 1 creative agency workflow, including creative development, production coordination, timelines, and adherence to Nissan brand and Visual Identity guidelines.
• Supports Regional and Tier 2 direct marketing programs through creative reviews, governance, and integration with Tier 1 initiatives.
• Works closely with the Sr. Data Analyst to understand campaign reporting and performance results, helping to identify opportunities for future campaign optimization.
• Recommends experience and journey enhancements informed by customer insights, competitive analysis, and data-driven marketing principles to optimize multi-touch communications across mail, email, digital, and in-app channels.
• Maintains a strong understanding of target customers, competitive advertising, and industry trends to critically evaluate and strengthen campaign concepts.
• Performs additional related duties as needed to support the broader CRM and loyalty ecosystem.

Required Qualifications

• Strong communication, organizational, and time management skills with strict attention to detail.
• Excellent project management skills—plans, schedules, and manages projects through implementation, making decisions independently.
• Ability to independently navigate complex workflows and make strategic decisions.
• Skilled at effectively prioritizing workload, managing multiple high-volume projects simultaneously, and pivoting quickly based on changing direction.
• Solid understanding of marketing principles with strong creative instincts.
• Ability to influence and work cross-functionally across diverse teams and stakeholders.
• Analytical and data driven—leverage consumer insights and data to identify opportunities and prioritize efforts.
• 7+ years of marketing experience at a professional level.
• Knowledge of direct marketing, CRM, and project management.
• Bachelor's degree in Marketing, Business, or a related discipline.
• Proficiency with Microsoft Office 365 (Outlook, Word, Excel, PowerPoint, SharePoint, OneDrive) and Adobe Acrobat.
• Comply with Nissan Corporate and Nissan Marketing's in-office attendance policy—currently four in-office days and one remote day per week—subject to change.

Preferred Qualifications

• Salesforce Marketing Cloud and Photoshop experience.
• Monday.com experience.
• Automotive experience preferred but not required.

What You'll Look Forward to at Nissan

Career Growth and Continuous Learning Opportunities: Benefit from diverse career paths, cross-departmental moves, and innovative learning platforms. Enhance your skills through seminars, leadership training, and tuition reimbursement programs, all while playing a vital role in shaping the future of transportation. From day one, you'll have the support to tackle challenges and contribute to impactful solutions across our organization.

Rewards: Be supported with a Comprehensive Benefits Package, including medical, mental health, parental leave, retirement savings & unique Nissan perks, including discounts on lease vehicles as part of our Employee Lease Program and a Vehicle Purchase Program (VPP). For more information, access our Nissan Benefits Overview Guide.