CRM Marketing Manager

Overview

Dobbs Tire and Auto Centers was founded in 1976 as a family-owned complete auto care solution in South St. Louis, Missouri. The Dobbs brand has experienced significant growth, expanding to over 100 locations across Missouri, Illinois, Texas, and Ohio with future growth goals to over 200 stores by 2027. Along with offering a full selection of quality tire brands, all locations provide comprehensive automotive services, from routine maintenance to complex diagnostics and engine repairs. Our investment in training, development, safety, and wellbeing ensures our team members provide quality service to our customers each and every time. Our company culture extends beyond the shop, we actively support local organizations and charities in the communities where we live and work.

Position Title & Classification

POSITION TITLE: CRM Marketing Manager
CLASSIFICATION: Exempt Position

Roles and Responsibilities

• Develop and execute CRM marketing strategies that improve customer experience, retention, and lifetime value.
• Leverage CRM tools and customer data to segment audiences, analyze behavior, and uncover trends that inform campaign optimization.
• Own end-to-end campaign management, including email and SMS execution, personalization, A/B testing, and performance evaluation.
• Monitor and optimize automated customer journeys and workflows to ensure timely, relevant, and effective communications.
• Partner with IT and internal stakeholders to maintain CRM system functionality, data integrity, and operational efficiency.
• Collaborate closely with sales, customer service, and marketing teams to deliver a consistent, unified customer experience.
• Track, analyze, and report on key performance indicators such as retention, conversion, and customer lifetime value to guide strategic decisions.
• Translate insights and results into clear recommendations and updates for leadership and cross-functional partners.

Success Factors

• A strong belief in safety- Being Safe 100% of the time is the expectation
• Alignment with company mission, vision, and values
• Strong work ethic with a commitment to results
• Strong team player with the ability to adapt to diverse team members
• Ability to perform in a fast-paced/high-volume environment
• Excellent verbal and written communication skills
• A high level of time management, accountability, and prioritization skills
• Ability to be organized, problem-solve, and be solution-oriented
• Self-motivated, goal-oriented, and driven to accomplish department goals
• Strong critical thinker with a high level of attention to detail
• Highly-customer-centric and master relationship builder
• Proven ability to analyze customer data, interpret metrics, and derive actionable insights
• Excellent interpersonal skills for cross-functional collaboration and, often, for managing customer relationships directly

Experience and Education

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in database marketing or CRM management
• Strong experience with CRM platforms (e.g., Salesforce, Microsoft Dynamics CRM, Steer, AutoOps, Cinch)
• Previous experience in CRM, marketing operations, or a similar data-focused marketing role
• Marketing experience for automotive industry/dealers preferred

Work Environment

• Corporate headquarters is located at: 1983 Brennan Plaza High Ridge, MO 63049
• This position operates out of a temperature-controlled office environment - work from home is required
• This position will be required to use standard office equipment such as phones, computers, printers, etc.

Equal Opportunity Employer

Dobbs Tire and Auto Centers is an equal opportunity employer. All candidates agree to complete a selection assessment and pre-employment screenings.