Senior Lifecycle/CRM Marketing Specialist

Job Summary

Forward Financing is seeking a Lifecycle/CRM Marketing Senior Specialist to design and execute customer journeys, leverage AI, maintain database governance, and ensure compliance. Ideal candidates have 4+ years of hands-on experience in Marketing Operations and Lifecycle Marketing, with expertise in HubSpot and AI.

About the Role

You will develop, deploy, and manage complex customer journeys and automated workflows, use AI to improve efficiency, maintain data integrity, adhere to communication regulations, and turn campaign performance into actionable intelligence.

Requirements

• 4+ years of hands-on experience in Marketing Operations and Lifecycle Marketing
• HubSpot expert with advanced proficiency in Workflows, Custom Objects, HubDB, Salesforce sync, and system mapping
• Advanced analytical skills and problem-solving abilities
• Builder instinct and a passion for creating scalable solutions

Qualifications

• HubSpot certifications preferred
• AI fluency and experience applying AI to marketing tasks
• Experience with compliance and best practices in email/SMS delivery
• Strong data-driven mindset and ability to translate performance into actionable insights

Benefits

• Annual Targeted Salary: $125,000 – $145,000 USD
• Annual Target Bonus: 10%
• Comprehensive Total Rewards Package including medical, dental, vision, commuter benefits, flexible time-off, paid parental leave, 401k match, wellness reimbursement, volunteering days, and professional development budget
• Remote-first policy with workplace flexibility

Pay

Annual Targeted Salary: $125,000 – $145,000 USD

Schedule

Flexible hours to accommodate remote work