Senior CRM Lifecycle Marketing Manager

About the role

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJar is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

Responsibilities

• Analyze current CRM data across email, push notifications, and in-app messaging for Galatea and CandyJar; identify opportunities to enhance customer segmentation, personalization, and revenue.
• Analyze user behavior and content performance to define sophisticated audience segments and determine optimal messaging and content strategy for each cohort.
• Develop and execute campaigns with cutting-edge personalization automation that optimize conversion to paid customers, renewals, and winbacks.
• Work closely with the CRM Director to develop strategic roadmaps leveraging advanced segmentation and behavioral triggers.
• Collaborate with the tech team to implement personalization logic, dynamic content, and automated workflows that adapt to user behavior.
• Design, execute, and iterate A/B tests to maximize campaign impact.
• Dive deep into CRM performance data to extract insights, refine targeting and messaging, and continuously optimize campaign effectiveness.
• Stay ahead of CRM trends, emerging tools, and best practices to keep the lifecycle marketing strategy cutting-edge and highly effective.

Requirements

• Strong track record of scaling CRM programs within digital B2C businesses, directly driving revenue growth.
• Deep experience leveraging CRM platforms (e.g., Iterable) to build highly targeted audience segments and behavioral cohorts that drive conversion.
• Ability to go beyond standard demographics and use data to create hyper-relevant, personalized experiences at scale.
• Hands-on execution ownership from start to finish, ensuring every campaign delivers measurable impact.
• Deep understanding of A/B testing methodologies and analytics tools with the ability to dig deep into data to understand next steps.
• Knowledge of SQL and ability to make your own queries.
• Excellent communication and collaboration skills, with experience working cross-functionally with marketing, tech, and analytics teams.
• Continuous improvement mindset—challenging assumptions, iterating fast, and delivering ever-stronger results.
• Autonomous, data-driven, quick-to-action, and willing to roll up sleeves to get the job done.

What we’re looking for

• Autonomous problem-solver who brings solutions instead of problems.
• Highly data-driven and quick to action.
• A high-functioning workaholic seeking exponential career growth.
• Someone who has lots of fun building a generational AI x Entertainment company.

Benefits

• 401k plan designed to help save for the future.
• Health benefits tailored to your needs, including medical, dental, and vision coverage.
• Professional coaching for everyone.
• Team-building events, including an annual Tulum trip.
• Unlimited access to the Galatea app and Galatea TV app.
• Unlimited budget for self-development books.
• Charity donation of your choice at your one-year anniversary.
• Free lunch in office every day.
• ClassPass membership for US-based employees and gym access for Berlin employees.
• Dog-friendly offices in Berlin and San Francisco.