Senior Manager, CRM & Lifecycle Marketing

About the role

We are seeking a strategic and data-driven Senior Manager to lead our Email, Push Notification, and SMS marketing programs. You will be responsible for overall strategy and results across all email, push, and SMS communications, developing a holistic messaging plan, managing the customer lifecycle, and improving performance through continuous testing and optimization.

Responsibilities

• Direct marketing ownership: Be responsible for overall strategy and results across all email, push, and SMS communications.
• Create a holistic messaging plan that encompasses dedicated sends for things like important promotional moments and automated trigger programs based on data.
• Manage the customer lifecycle: Develop customer journey maps and improve multi-touch campaigns to engage customers during main lifecycle stages such as welcome, cart abandonment, and win-back.
• Segmentation and personalization: Use customer data to develop targeting segments and deliver personalization at scale.
• Test and optimization: Improve all programs through ongoing testing of creative, frequency, copy, and audiences.
• Collaboration: Provide insights to creative teams that inform direction of future assets. Partner with data science to improve segmentation strategy with behavioral or demographic insights. Work with merchandizing partners to understand contemporary product selling trends.
• Manage relationships with technology partners and vendors: Ensure we have the tools and partnerships we need to succeed.
• Team leadership: Develop talent, build skillsets, and allocate resources. Lead from the front and model behaviors that inspire others.
• Provide global support: Share insights, test results, and best practices with local teams outside of the US market to help inform and lead their strategies.

Requirements

• 7+ years of experience in lifecycle marketing, CRM, or direct marketing with a focus on email.
• Familiarity with a variety of ESP and personalization tools.
• Experience improving performance through continuous testing and optimization.
• Experience working with creative teams and aligning to brand guidelines.
• Experience using web analytics platforms and SQL.
• Experience with Omnichannel programs supporting both e-commerce and retail.

Qualifications

• Experience mentoring a team.

Skills

• Data analysis and interpretation.
• Strategic planning and execution.
• Collaborative problem-solving.
• Customer relationship management.
• Technical proficiency with marketing automation tools.

Benefits

Levi Strauss & Co. offers a comprehensive benefits package including a competitive salary range ($136,000 - $198,000), 401(k) matching, paid leave, health insurance, product discounts, and more. Details on specific benefits will be provided upon request.

Pay

The expected starting salary range for this role is $136,000 - $198,000 per year. We may pay more or less than the posted range based on the location of the role.

Schedule

This is a hybrid work schedule based in our San Francisco, CA headquarters. We expect you in office 3 days per week, typically Tuesday-Thursday. Time in office can vary depending on our needs.

Location

San Francisco, CA, USA

Full Time/Part Time

Full time

Filling Date

This position is expected to be filled by 08/12/2026.

Equal Opportunity Employer

Levi Strauss & Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.