Senior Performance Marketing Manager (Meta)

About the role

The Senior Performance Marketing Manager will lead the performance marketing strategy for Meta's global brand portfolio. This role requires a deep understanding of digital marketing, analytics, and campaign optimization.

Responsibilities

• Develop and execute comprehensive performance marketing strategies that align with business objectives.
• Manage and optimize campaigns across various platforms including Facebook, Instagram, LinkedIn, and Google Ads.
• Analyze campaign performance using data-driven insights to inform future strategies.
• Collaborate with cross-functional teams to ensure alignment and success of marketing initiatives.
• Stay updated with industry trends and best practices in performance marketing.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in performance marketing, preferably in a senior management role.
• Proven track record of successful campaign execution and optimization.
• Strong analytical skills with proficiency in using tools like Google Analytics, Adobe Analytics, and CRM systems.
• Experience with social media advertising platforms such as Facebook, Instagram, and LinkedIn.
• Excellent communication and interpersonal skills to work effectively with cross-functional teams.

Qualifications

• Experience with AI tools and their integration into marketing processes.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Knowledge of SEO, SEM, and content marketing principles.
• Experience with programmatic advertising and ad tech solutions.

Skills

• Strategic thinking and ability to develop and implement marketing plans.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.

Benefits

• Competitive salary commensurate with experience.
• Flexible remote work options.
• Health insurance coverage.
• Employee discount programs.
• Professional development opportunities.

Pay

Commensurate with experience.

Schedule

Full-time.