Senior Performance Marketing Manager

About the role

The Senior Performance Marketing Manager will own and scale paid acquisition at Tines, a leading AI-powered workflow platform. Reporting to the Director of Revenue Marketing, this role will develop and execute a global paid acquisition strategy, optimize campaigns, and drive measurable pipeline growth.

Responsibilities

• Own the strategy, execution, and performance of paid acquisition across search, paid social, display, review sites, communities, retargeting, and emerging channels.
• Manage and optimize campaigns across targeting, audience segmentation, bidding strategies, messaging, creative, landing pages, and conversion paths.
• Partner cross-functionally with teams across Marketing, RevOps, Finance, and other key business stakeholders, as well as agency partners.
• Develop paid acquisition strategies that support regional pipeline goals across North America, EMEA, and APAC.
• Partner with Brand, Content, Product Marketing, and Web Marketing to improve campaign messaging, creative performance, and post-click conversion.
• Own paid media reporting, performance analysis, budget recommendations, and investment planning, partnering closely with RevOps and Finance.
• Manage agency partners while maintaining accountability for campaign performance and business outcomes.
• Continuously evaluate new channels, technologies, AI-enabled workflows, and best practices to improve campaign performance and execution efficiency.

Requirements

• 10+ years of experience in B2B SaaS performance marketing, growth marketing, or paid acquisition.
• Proven experience owning and scaling paid acquisition programs across multiple digital channels.
• Deep hands-on expertise with platforms such as Google Ads, LinkedIn Ads, Reddit Ads, and other B2B acquisition channels.
• Strong understanding of paid search, paid social, audience targeting, bidding strategies, campaign optimization, landing page optimization, and conversion rate optimization.
• Experience managing significant paid media budgets and making investment decisions based on business outcomes.
• Strong analytical skills with the ability to translate performance data into actionable insights.
• Experience partnering with agencies while maintaining accountability for campaign performance.
• Experience working cross-functionally with marketing, RevOps, Sales, and other key business stakeholders.
• Strong creative judgment, with the ability to connect messaging, creative, offers, and landing page experience to campaign performance.
• Curiosity about AI and modern marketing technology, with a desire to continuously improve execution, experimentation, and productivity.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven track record of success in B2B SaaS performance marketing or similar roles.
• Experience with data analytics tools and platforms.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.

Skills

• Strategic thinking and problem-solving skills.
• Experience with AI and machine learning in marketing.
• Experience with attribution modeling and ROI analysis.
• Experience with marketing automation tools.
• Experience with SEO and SEM.

Benefits

• Competitive compensation package including base salary, bonus, and equity.
• Flexible work schedule and remote work options.
• Health insurance, retirement plans, and other benefits.

Pay

• US - $210,000 - $240,000 OTE (base + bonus + equity)
• Ireland - €125,000 - €145,000 (base + bonus + equity)

Schedule

• Location: US Eastern or Central Time Zones (Remote) and Dublin, Ireland (Remote)