Senior Performance Marketing Manager

About the role

The Senior Performance Marketing Manager will own and scale paid acquisition at Tines, a leading AI-powered workflow platform. Reporting to the Director of Revenue Marketing, this role will develop and execute a global paid acquisition strategy, improving campaign performance, maximizing ROI, and driving measurable pipeline growth.

Responsibilities

• Own the strategy, execution, and performance of paid acquisition across search (Google Ads, Bing), paid social (incl. LinkedIn, Meta, X), display (Google Ads, Influ2), review sites (G2, GDN), communities (Reddit), retargeting, and emerging channels like CTV.
• Manage and optimize campaigns across targeting, audience segmentation, bidding strategies, messaging, creative, landing pages, and conversion paths to maximize pipeline growth and return on investment.
• Serve as the strategic paid acquisition partner for Demand Generation, Growth Marketing, ABM, and Web Marketing, translating marketing objectives into high-performing paid acquisition strategies.
• Partner with Regional Field Marketing teams to develop paid acquisition strategies that support regional pipeline goals across North America, EMEA, and APAC.
• Support Revenue Marketing's acquisition goals by developing paid acquisition strategies that drive qualified pipeline, product adoption, and measurable business outcomes.
• Partner with Brand, Content, Product Marketing, and Web Marketing to improve campaign messaging, creative performance, and post-click conversion.
• Own paid media reporting, performance analysis, budget recommendations, and investment planning, partnering closely with RevOps and Finance to improve attribution, visibility, and return on investment.
• Manage agency partners while maintaining accountability for campaign performance and business outcomes.
• Continuously evaluate new channels, technologies, AI-enabled workflows, and best practices to improve campaign performance and execution efficiency.

Requirements

• 10+ years of experience in B2B SaaS performance marketing, growth marketing, or paid acquisition.
• Proven experience owning and scaling paid acquisition programs across multiple digital channels.
• Deep hands-on expertise with platforms such as Google Ads, LinkedIn Ads, Reddit Ads, and other B2B acquisition channels.
• Strong understanding of paid search, paid social, audience targeting, bidding strategies, campaign optimization, landing page optimization, and conversion rate optimization.
• Experience managing significant paid media budgets and making investment decisions based on business outcomes.
• Strong analytical skills with the ability to translate performance data into actionable insights.
• Experience partnering with agencies while maintaining accountability for campaign performance.
• Experience working cross-functionally with marketing, RevOps, Sales, and other key business stakeholders.
• Strong creative judgment, with the ability to connect messaging, creative, offers, and landing page experience to campaign performance.
• Curiosity about AI and modern marketing technology, with a desire to continuously improve execution, experimentation, and productivity.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Proven track record of success in B2B SaaS performance marketing, growth marketing, or paid acquisition.
• Experience in managing and optimizing paid acquisition campaigns across multiple digital channels.
• Strong understanding of paid search, paid social, audience targeting, bidding strategies, campaign optimization, landing page optimization, and conversion rate optimization.
• Experience managing significant paid media budgets and making investment decisions based on business outcomes.
• Strong analytical skills with the ability to translate performance data into actionable insights.
• Experience partnering with agencies while maintaining accountability for campaign performance.
• Experience working cross-functionally with marketing, RevOps, Sales, and other key business stakeholders.
• Strong creative judgment, with the ability to connect messaging, creative, offers, and landing page experience to campaign performance.
• Curiosity about AI and modern marketing technology, with a desire to continuously improve execution, experimentation, and productivity.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with data analytics tools and platforms.
• Knowledge of SEO and SEM best practices.
• Experience with Google Analytics and other marketing analytics tools.
• Experience with CRM systems.

Benefits

• Competitive compensation package including base salary, bonus, and equity.
• Flexible work arrangements, including remote work options.
• Health, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Employee assistance program.
• Annual performance reviews and professional development opportunities.
• Regular team-building activities and events.

Pay

• US - $210,000 - $240,000 OTE (base + bonus + equity)
• Ireland - €125,000 - €145,000 (base + bonus + equity)

Schedule

• Location: US Eastern or Central Time Zones (Remote) and Dublin, Ireland (Remote)