Senior Performance Marketing Analyst
Vericast · Austin, TX · 4 days ago
RemoteRemoteAnalyst$120k–$150k/yrFull-time
Key Duties/Responsibilities
- Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities;
- Design measurement frameworks and learning agendas that align with business strategies and marketing objectives;
- Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels;
- Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions;
- Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities;
- Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels;
- Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences;
- Leverage tag management systems to ensure accurate data capture and tracking implementation.
Qualifications
- Master's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field;
- Experience 10+ years of progressive experience in data analysis, marketing analytics, or advanced analytics roles;
- Proven experience in financial services industry or working with financial institutions strongly preferred;
- Track record of delivering impactful insights that influenced strategic business decisions;
- Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms;
- Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation;
- Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards;
- Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred;
- Familiarity with marketing automation platforms, CRM systems, and tag management implementation.