Senior Marketing Performance Analyst

About the role

As a Senior Marketing Performance Analyst, you will architect the measurement strategy for CoreWeave. You will define the "why" and "what's next" rather than just reporting on what happened. You will partner with Growth, Events, and Ops teams to build and expand a cohesive metrics framework that tracks the buyer’s journey from the first digital touchpoint to a closed-won deal.

Your mission is to ensure every dollar spent on events and digital tactics is measurable, optimized, and aligned with our long-term revenue goals.

Responsibilities

• Partner with Marketing Operations, Growth, and Demand Gen teams to define KPIs, performance frameworks, reporting hierarchies, and custom attribution models to determine marketing’s impact.

• Lead the annual and quarterly targets setting process using historical conversion data to build "reverse funnel" forecast models that tell us exactly how much traffic and lead volume is required to hit sales targets.

• Analyze the performance of integrated campaigns, comparing the high-touch ROI of field events against the high-volume efficiency of digital channels (SEM, Paid Social, Content Syndication).

• Move beyond dashboards to deliver executive-level narratives. Present weekly updates, monthly/quarterly business reviews to Marketing and Sales leadership.

• Partner with Marketing Ops, Revenue Ops, Information Technology, and Data Engineering to ensure instrumentation and capture of data (from Customer Relationship, Marketing Automation, Web, ABM, and other platforms) flows into trusted data sets in our data warehouse.

• Design A/B testing frameworks to measure impact of digital and event tactics and continuously improve marketing ROI.

• Drive the adoption of AI-driven, agentic insights across the marketing organization to enable faster, smarter decisions.

Requirements

5+ years in B2B marketing analytics, marketing / revenue ops, or consulting / creative agencies that support marketing.

You understand the nuances of the B2B "buying committee" and the “big deal” sales cycle.

Communication: Ability to translate "data speak" into "business speak" for non-technical stakeholders.

Stakeholder Management: You have the proven ability to change minds and influence decision making of key Marketing and Sales leaders.

Experience with: CRM/MAP: Expert-level knowledge of CRM and MAP data structures.

Qualifications

• Data Instrumentation & Orchestration: Partner with Marketing Ops, Revenue Ops, Information Technology, and Data Engineering to ensure instrumentation and capture of data (from Customer Relationship, Marketing Automation, Web, ABM, and other platforms) flows into trusted data sets in our data warehouse.
• Testing & Optimization: Design A/B testing frameworks to measure impact of digital and event tactics and continuously improve marketing ROI.
• Scale Decision-Making: Drive the adoption of AI-driven, agentic insights across the marketing organization to enable faster, smarter decisions.

Skills

• Attribution: Experience defining and utilizing multi-touch attribution tools.

Benefits

• The base salary range for this role is $143,000 to $210,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location.
• We offer a variety of benefits including medical, dental, and vision insurance, company-paid Life Insurance, Voluntary supplemental life insurance, Short and long-term disability insurance, Flexible Spending Account, Health Savings Account, Tuition Reimbursement, Ability to Participate in Employee Stock Purchase Program (ESPP), Mental Wellness Benefits through Spring Health, Family-Forming support provided by Carrot, Paid Parental Leave, Flexible, full-service childcare support with Kinside, 401(k) with a generous employer match, Flexible PTO, Catered lunch each day in our office and data center locations, A casual work environment, A work culture focused on innovative disruption, California Applicants California Consumer Privacy Act, Equal Opportunity & Accommodations, CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.