Senior Marketing Performance Analyst
About the role
As a Senior Marketing Performance Analyst, you will architect the measurement strategy for CoreWeave. You will define the "why" and "what's next" rather than just reporting on what happened. You will partner with Growth, Events, and Operations teams to build and expand a cohesive metrics framework that tracks the buyer’s journey from the first digital touchpoint to a closed-won deal.
Your mission is to ensure every dollar spent on events and digital tactics is measurable, optimized, and aligned with our long-term revenue goals.
Responsibilities
Partner with Marketing Operations, Growth, and Demand Gen teams to define Key Performance Indicators (KPIs), performance frameworks, reporting hierarchies, and custom attribution models to determine marketing’s impact.
Lead the annual and quarterly targets setting process using historical conversion data to build "reverse funnel" forecast models that tell us exactly how much traffic and lead volume is required to hit sales targets.
Analyze the performance of integrated campaigns, comparing the high-touch ROI of field events against the high-volume efficiency of digital channels (SEM, Paid Social, Content Syndication).
Move beyond dashboards to deliver executive-level narratives. Present weekly updates, monthly/quarterly business reviews to Marketing and Sales leadership.
Data Instrumentation & Orchestration: Partner with Marketing Ops, Revenue Ops, Information Technology, and Data Engineering to ensure instrumentation and capture of data (from Customer Relationship, Marketing Automation, Web, ABM, and other platforms) flows into trusted data sets in our data warehouse.
Design A/B testing frameworks to measure impact of digital and event tactics and continuously improve marketing ROI.
Drive the adoption of AI-driven, agentic insights across the marketing organization to enable faster, smarter decisions.
Requirements
5+ years in B2B marketing analytics, marketing / revenue ops, or consulting / creative agencies that support marketing. Understanding the nuances of the B2B "buying committee" and the "big deal" sales cycle. Communication: Ability to translate "data speak" into "business speak" for non-technical stakeholders. Stakeholder Management: You have the proven ability to change minds and influence decision making of key Marketing and Sales leaders. Experience with: CRM/MAP: Expert-level knowledge of CRM and MAP data structures. Visualization: High proficiency in Tableau Desktop. Data: Ability to define requirements for integrated data sets from disparate data sources. Attribution: Experience defining and utilizing multi-touch attribution tools.
Qualifications
Wondering if you’re a good fit? We believe in investing in our people, and value candidates who can bring their own diversified experiences to our teams – even if you aren't a 100% skill or experience match. Here are a few qualities we’ve found compatible with our team. If some of this describes you, we’d love to talk. You love leading with a strategic mindset. You’re curious about utilizing data to provide insights that are measurable, optimized, and aligned with long-term revenue goals. You’re an expert in CRM and MAP data structures.
Benefits
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Tuition Reimbursement
- Ability to Participate in Employee Stock Purchase Program (ESPP)
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
What We Offer
The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location. In addition to a competitive salary, we offer a variety of benefits to support your needs. The benefits below reflect our US-based offerings; for roles in other locations, benefits vary and are shared during the hiring process.
Export Control Compliance
This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. 1157, or (iv) asylee under 8 U.S.C.1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.