Senior Marketing Performance Analyst
About the role
As a Senior Marketing Performance Analyst, you will architect the measurement strategy for CoreWeave. You will define the "why" and "what's next" for marketing initiatives, partnering with Growth, Events, and Operations teams to build and expand a cohesive metrics framework.
Responsibilities
Partner with Marketing Operations, Growth, and Demand Gen teams to define Key Performance Indicators (KPIs), performance frameworks, reporting hierarchies, and custom attribution models to track marketing's impact.
Lead the annual and quarterly target setting process using historical conversion data to build reverse funnel forecast models that align with sales targets.
Analyze the performance of integrated campaigns, comparing the ROI of field events against the efficiency of digital channels like SEM, Paid Social, and Content Syndication.
Move beyond dashboards to deliver executive-level narratives through weekly updates, monthly/quarterly business reviews to Marketing and Sales leadership.
Ensure data instrumentation and orchestration from various platforms (Customer Relationship Management, Marketing Automation, Web, ABM, etc.) flows into trusted data sets in the data warehouse.
Design A/B testing frameworks to measure the impact of digital and event tactics and continuously improve marketing ROI.
Drive the adoption of AI-driven, agentic insights across the marketing organization to enable faster, smarter decisions.
Requirements
5+ years in B2B marketing analytics, marketing/revenue operations, or consulting/creative agencies supporting marketing. Understanding the nuances of the B2B "buying committee" and the "big deal" sales cycle. Communication: Ability to translate "data speak" into "business speak" for non-technical stakeholders. Stakeholder Management: Proven ability to change minds and influence decision-making of key Marketing and Sales leaders. Experience with CRM/MAP, Visualization (Tableau Desktop), Data (defining requirements for integrated data sets from disparate sources), and Attribution (experience defining and utilizing multi-touch attribution tools).
Qualifications
Expert-level knowledge of CRM and MAP data structures. Strategic mindset, curiosity about utilizing data for measurable, optimized, and aligned long-term revenue goals. Wondering if you're a good fit? We value diverse experiences and qualities including leading with a strategic mindset, translating data insights into actionable business strategies, influencing decision-making, and leveraging CRM and MAP data structures.
Benefits
- Medical, dental, and vision insurance - 100% paid by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Tuition Reimbursement
- Ability to participate in Employee Stock Purchase Program (ESPP)
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
What We Offer
The range we've posted represents the typical compensation for this role. Actual compensation will be determined based on job-related knowledge, skills, experience, and market location. In addition to a competitive salary, we offer a variety of benefits to support your needs, including:
- California Applicants: California Consumer Privacy Act
- Equal Opportunity & Accommodations
- Export Control Compliance