Senior Marketing Performance Analyst

About the role

As a Senior Marketing Performance Analyst, you will architect the metrics framework and drive decision-making with data-driven insights.

Responsibilities

• Partner with Marketing Operations, Growth, and Demand Gen teams to define KPIs, performance frameworks, reporting hierarchies, and custom attribution models.
• Lead the annual and quarterly targets setting process using historical conversion data to build "reverse funnel" forecast models.
• Analyze the performance of integrated campaigns, comparing ROI of field events against digital channels like SEM, Paid Social, and Content Syndication.
• Move beyond dashboards to deliver executive-level narratives, presenting weekly updates, monthly/quarterly business reviews to Marketing and Sales leadership.
• Ensure data instrumentation and orchestration across various platforms (CRM, Marketing Automation, Web, ABM) flows into trusted data sets in the data warehouse.
• Design A/B testing frameworks to measure the impact of digital and event tactics and continuously improve marketing ROI.
• Drive the adoption of AI-driven, agentic insights across the marketing organization to enable faster, smarter decisions.

Requirements

5+ years in B2B marketing analytics, marketing/revenue ops, or consulting/creative agencies supporting marketing. Understanding of the B2B "buying committee" and the "big deal" sales cycle. Communication: Ability to translate "data speak" into "business speak" for non-technical stakeholders. Stakeholder Management: Proven ability to change minds and influence decision-making of key Marketing and Sales leaders. Experience with CRM/MAP, Visualization (Tableau Desktop), Data (defining requirements for integrated data sets from disparate sources), and Attribution (experience defining and utilizing multi-touch attribution tools).

Qualifications

Expert-level knowledge of CRM and MAP data structures. Strategic mindset, curiosity about utilizing data for measurable, optimized, and aligned long-term revenue goals. Wondering if you're a good fit? We value candidates who can bring diverse experiences to our teams.

Skills

• Data analysis and interpretation
• CRM and MAP data structures
• Attribution modeling
• Tableau Desktop visualization
• Communication and stakeholder management
• A/B testing frameworks
• Decision-making with data-driven insights

Benefits

• Medical, dental, and vision insurance
• Life insurance
• Short and long-term disability insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Tuition reimbursement
• Employee Stock Purchase Program (ESPP)
• Mental wellness benefits
• Paid parental leave
• Flexible PTO
• Catered lunch
• Work environment
• California Applicants: Equal Opportunity & Accommodations
• Export Control Compliance