Senior Partner Marketing Manager
About Tekmetric
Tekmetric is the all-in-one, cloud-based platform helping auto repair shops run smarter, grow faster, and serve customers better. Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive.
What You’ll Do
Own the co-marketing strategy and execution for Tekmetric’s strategic alliances.
Develop joint go-to-market plans with partners, including co-marketing campaign briefs, messaging frameworks, audience segmentation, channel mix, and success metrics.
Lead co-marketing activation with partners: co-branded campaigns, joint email and content programs, partner-facing landing pages, event sponsorships, and in-field amplification.
Manage the partner-influenced pipeline metric: track leads sourced from co-marketing activity, pipeline ($), and conversion rates from partner motion.
Build and maintain a partner marketing calendar, aligning campaign timing with partner seasonal moments, product milestones, and field activation windows.
Support Tekmetric’s presence and messaging at industry events through co-branded partner activations.
Own co-marketing opportunities at Tektonic.
Build the operational infrastructure for partner marketing at Tekmetric: partner marketing playbooks, co-brand guidelines, campaign templates, and asset libraries for use across pillars.
Partner with Enablement Teams to ensure external partner enablement reps have Tekmetric-consistent content and voice for their own activation with shops.
Track partner marketing activity metrics (campaigns executed, joint customer reach, unique shops touched) alongside outcome metrics (pipeline, conversion) and report to Director, Demand Gen and relevant BD stakeholders.
Align with BD on priorities and sequencing (Move Now vs. Quick Win vs. Long Game) to ensure marketing investment tracks with partner readiness.
Collaborate with Field Marketing on territory-level amplification of strategic alliance programs, particularly where partner field reps and Tekmetric Field Channel Managers overlap.
Partner with Brand & Community on partner-adjacent brand moments, earned media, and community activations.
Partner with Product on integration partner co-marketing as needed on stickiness plays central to platform retention.
What You’ll Bring
6–10+ years of experience in partner marketing, alliance marketing, or channel marketing, preferably in B2B SaaS or a technology-adjacent industry.
Proven track record building and executing co-marketing programs with external partners, including joint campaigns, shared pipeline goals, and co-branded content.
Strong strategic thinking: you can work from a framework like a pillar strategy and translate it into a quarterly marketing plan with clear priorities and tradeoffs.
Excellent cross-functional collaborator — comfortable working alongside BD, Sales, Brand, Field Marketing, and Product to drive aligned outcomes.
Analytical: able to build pipeline attribution models, track partner-influenced revenue, and communicate performance to leadership.
Experience managing multiple partner relationships simultaneously with different activation timelines and resource levels.
Strong written and verbal communication skills; able to represent Tekmetric’s brand voice in partner-facing materials and executive conversations.
Proficiency in CRM and marketing automation platforms (HubSpot, Salesforce, or similar).
Who You Are
Successful candidates will also demonstrate many of the characteristics that our core values represent: Build things that matter, We’re all entrepreneurs, Yes before no, and Investing In Your Future (and Present).
Why You'll Love Working With Us
Health & Wellness: Enjoy the flexibility of remote work, competitive base salaries, generous Paid Time Off, comprehensive health benefits, and wellness on your terms.
Investing In Your Future: 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%, Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA), Life and Accidental Death & Dismemberment (AD&D) Insurance, and Continuing Education support.