Senior Partner Marketing Manager
About the Role
The Senior Partner Marketing Manager is responsible for delivering marketing-influenced pipeline and co-sell opportunities, working across global and regional sales and marketing teams and partner alliance leadership within an assigned partner portfolio. This role contributes to Microsoft and partner revenue growth and market mindshare through planning, executing, and landing impactful GTM initiatives for services and solutions built on the Microsoft Cloud to drive AI-led business transformation.
Responsibilities
- Lead the global marketing alliance relationship, global marketing strategy definition, and end-to-end execution, including campaign development and solution launch plans aligned to partner solutions built for the Microsoft Cloud for an assigned portfolio of partners.
- Understand partner’s business, plans, and objectives in partnership with global and field Partner Development Managers and Partner Marketing Managers to ensure alignment of GTM activities and marketing plans, delivering tangible impact and progress against goals.
- Lead and influence the creation and evolution of joint-value propositions, messaging, demand generation strategy, event marketing, and end-to-end GTM win formulas that connect marketing and sales tactics with direct impact to co-sell.
- Ensure KPIs are in place to track impact on sales pipeline, Microsoft Cloud revenue generated from joint solutions’ sales, campaigns, and offers brought to market. Ensure proper budget management practices and high ROI principles are applied for all marketing funds invested.
- Leverage global investments to contribute to scalable partner marketing best practices, optimizing the impact of Global System Integrator (GSIs) & Advisory partners at regional and area levels, including working with regional Partner Marketing Managers to drive alignment on strategy and execution.
- Leverage AI, technical, and industry expertise to become a thought leader and trusted advisor for the assigned partner portfolio and GSIs in general.
- Land and lead the creation of new marketing capabilities, GTM maturity, and opportunities through partner experiences to provide a competitive advantage and land key co-marketing initiatives with and through partners.
- Contribute to a thriving team of “frontier” partner marketers who embrace AI to build and implement new marketing strategies, tactics, and operational processes to improve business outcomes, partner experience, and partner marketing success.
- Embody Microsoft’s Culture & Values.
Qualifications
Required/Minimum Qualifications
- Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience OR equivalent experience.
Additional/Preferred Qualifications
- Master’s degree in Business, Marketing, Business Development, Business Management, Communications, or a related field AND 8+ years of sales, marketing, or business development experience in a customer- and/or partner-facing role, optimally dealing with a variety of audiences (e.g., enterprise customers, global system integrators, service, consulting, and advisory companies) OR equivalent experience.
- 5+ years of experience working directly with the partner ecosystem, providing valuable business and technical guidance, and securing partners’ commitment to use business solutions.
- Proven experience in go-to-market and marketing with business partners and partner ecosystems. Ability to provide valuable go-to-market and marketing strategy, marketing operations, business, and business development guidance to secure partner platform commitment and sales growth.
- Demonstrated track record of creating repeatable best practices for go-to-market planning, activation, execution, and measurement.
- Understanding of Microsoft cloud technologies and the work that partners do to develop, build upon, and extend service offerings and cloud solutions.
- Ability to articulate the business and technical value of Microsoft cloud services to senior business and technical decision-makers.
Pay
The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay