Senior Partner, Advertising Sales, Walmart Connect - Home Team
Position Summary
This role aligns under our Sales organization, aiming to develop industry-specific marketing relationships and drive revenue with strategic clients. Success in this position requires a proven ability to reach and influence executive-level customers, advertising partners, and agencies; negotiate and optimize complex sales opportunities; close new business; and provide holistic marketing solutions in support of supplier goals.
About the Role
Manage between 3-6 key Enterprise accounts to drive digital and omnichannel revenue. Manage client relationships, develop and present needs-based solutions, and contribute to overall vertical and team goals.
Responsibilities
- Develop and broaden high-level collaborative relationships, understand and identify client contacts that manage multiple budgets (brand, shopper, DR, video, etc.), and close large JBPs with Fortune 500 marketers
- Create and present needs-based solutions and high-quality objective-based opportunities to RFPs
- Reach and exceed sales quotas while contributing to overall vertical and team goals
- Develop and actively manage short and long-term account plans based on client brand and performance marketing objectives
- Partner with teammates and cross-functional partners to structure and execute operational and strategic initiatives – developing account plans, synthesizing market-related data, leading client analyses, and defining the overall business approach to Walmart Connect's success with digitally focused businesses
- Penetrate organizations to drive alignment and influence executive and day-to-day contacts to execute against account plan
- Collaborate with measurement partners to create learning agenda and help clients measure the impact of Walmart Connect's measurement solutions
- Accurately and effectively manage sales pipeline to prioritize business opportunities and resources
- Serve as an industry thought leader in creative and digital advertising to drive creative and client success leveraging Walmart Connect’s ongoing product and technology developments
- Create and deliver consultative sales presentations using industry knowledge, market trends, and Walmart Connect marketing solutions
- Exhibit executive presence and confidence in presenting Walmart Connect to CEOs and CMOs both at Walmart and at Suppliers/Marketers
Requirements
- Excellent communication and presentation skills
- Strong track record of high-level negotiation and successful internal and external relationship management
- Strong written and verbal communication skills, strong attention to detail, and diligent follow-through
- 5+ years’ experience in brand advertising (e.g., television, video, sponsorship), media sales, customer acquisition and growth, search, mobile, or online sales
- 5+ years’ experience in shopper marketing sales, eCommerce sales, or retail advertising sales
- 5+ years’ experience managing client direct accounts
- 5+ years’ experience as a proven strategic advisor working with C-Level clients
- Proven track record of successfully reaching and exceeding sales revenue goals through consultative selling
- Strong understanding of Walmart consumer behavior and how Walmart helps suppliers, marketers, and consumers
- Strong analytical and Excel skills are essential, as well as curiosity, persistence, and the ability to solve problems in a structured manner
- Strong ability to apply operational rigor, methodologies, and use technology to execute, assess, and explain complex brand and performance marketing solutions
- Experience in a fast-paced startup, sales, and/or online advertising environment strongly preferred
Qualifications
- Option 1: Bachelor’s degree in psychology or related area
- Option 2: Master’s degree in advertising, marketing, business, or related area
- Option 3: 5 years’ experience in brand advertising (e.g., television, video, sponsorship), media sales, customer acquisition and growth, search, mobile, or online sales
- 5 years’ experience in shopper marketing sales, eCommerce sales, or retail advertising sales
- 5 years’ experience managing client accounts
- 5 years’ experience as a strategic advisor working with C-suite clients
Benefits
Competitive pay, performance-based bonus awards, and other great benefits including health benefits, financial benefits, and paid time off. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For Information About Benefits And Eligibility, See One.Walmart. The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : Stock