Senior Partner, Ad Partner Management, Walmart Connect (Independent Agencies)

Position Summary

Walmart Connect is seeking an experienced Senior Partner, Independent Agency Partnerships to drive strategic growth and adoption across a portfolio of high-potential Independent Agencies. This individual contributor role will serve as a senior business development leader responsible for cultivating executive-level relationships, accelerating revenue growth, and positioning Walmart Connect (WMC) as a long-term strategic partner within the Independent Agency ecosystem.

What you'll do

• Drive Agency Growth & Strategic Partnerships
• Develop and execute strategic growth plans across a portfolio of Independent Agencies to increase adoption, platform utilization, and share of wallet
• Identify high-potential growth opportunities across agencies, verticals, and advertisers to accelerate revenue and long-term partnership value
• Lead enterprise-level business development efforts that drive incremental investment and multi-year growth opportunities
• Build and strengthen relationships with agency executives, owners, media directors, and key decision makers
• Serve as a strategic advisor to agency leadership teams through consultative guidance, business insights, and thought leadership
• Cultivate new advertiser relationships within agency networks that are not currently aligned to Walmart Connect sales teams
• Drive Education, Enablement & Adoption
• Develop scalable education and enablement programs including workshops, webinars, playbooks, and self-service learning modules
• Deliver thought leadership and training sessions to educate agencies on Walmart Connect capabilities, best practices, measurement solutions, and emerging opportunities
• Translate complex retail media, data, and measurement concepts into actionable guidance that improves campaign performance and drives adoption
• Partner with Sales Enablement, Product Marketing, Solutions Architects, and Operations teams to ensure agencies have the tools and support needed to scale successfully
• Collaborate Cross-Functionally to Unlock Growth
• Partner closely with Sales, Product, Marketing, Measurement, Operations, and Analytics teams to identify and execute strategic opportunities
• Share agency feedback and market insights to help influence product enhancements, roadmap prioritization, and go-to-market strategies
• Advocate internally for agency needs and opportunities through data-driven insights and strategic analysis
• Lead Operational Excellence
• Manage the day-to-day operational needs of the agency business while maintaining focus on long-term strategic growth
• Track and analyze key financial, adoption, and partnership metrics to measure success and inform decision making
• Create scalable processes and solutions that improve efficiency and accelerate growth across multiple agencies and client types
• Document and showcase innovative agency use cases and success stories across Walmart Connect
• Represent Walmart Connect at industry events and within the broader Independent Agency community

Minimum Qualifications

• Bachelor’s degree in psychology or related area
• Master’s degree in advertising, marketing, business, or related area
• 5 years’ experience in brand advertising (for example, television, video, sponsorship), media sales, customer acquisition and growth, search, mobile, or online sales
• 5 years’ experience in shopper marketing sales, eCommerce sales, or retail advertising sales
• 5 years’ experience managing client accounts
• 5 years’ experience as a strategic advisor working with C-suite clients