Senior Paid Search Marketing Manager, NAM

Responsibilities

• Govern SEM campaigns for North America and Latin America through paid search channels (Google Ads, Bing, YouTube, etc.).
• Precision targeting focusing on brand awareness, consideration, optimization, and acquisition.
• Collaborate closely with the performance marketing director and regional advertising managers to optimize campaign performance.
• Regularly monitor campaign performance, identify trends, and optimize to achieve key growth metrics.
• Collaborate creatively with the editorial teams to develop and test ads and destination pages to improve quality scores and click-through rates.
• Partner with product marketing managers to ensure relevant keywords cover all offerings.
• Coordinate with growth, product, data, and creative teams to ensure campaign success.
• Share insights on latest research trends to boost overall team performance.
• Manage relationships with key search engine providers like Google and Bing.

Requirements

• More than 5 years of SEM account management experience for a B2B brand, preferably internal.
• Expertise in Google Ads, Google Analytics, Google Tag Manager, and Google Ads Editor.
• Data-driven approach with experience in dashboard configuration and analytics tool usage.
• Proven track record in prospect generation through paid search, achieving CPL, qualified opportunities, and ROAS targets.
• Strong interpersonal skills to enhance internal and external team processes.
• High level of autonomy and adaptability in a fast-paced environment.
• B2B internal search marketing experience in HR or fintech sectors (advantage).
• International experience in geographic targeting and multilingual/multiregional campaigns.
• Practical experience with media buying measurement tools and testing methods.
• Integration of workflow, tool, and automation technology driven by AI.
• Proficiency in Spanish or Portuguese (considered a significant advantage).

Benefits

Opportunities for stock grants based on role, employment status, and location.

Additional benefits and privileges based on employment status and country.

Flexible remote work options, including optional WeWork access.

Equal Opportunity and Diversity

Deel is an equal opportunity employer committed to diversity. We strongly encourage applications from qualified candidates without regard to race, religion, sex, national origin, gender identity, sexual orientation, age, marital status, veteran status, disability, or any other protected characteristic under applicable law. Unless otherwise agreed, communications with candidates are conducted via specific Deel email addresses ending in @deel.com, @payspace.com, or @paygroup.com. You can view our current job openings on our careers page.

Accessibility and Recruitment Process

Deel commits to offering reasonable accommodations throughout the recruitment, selection, and evaluation process for candidates with disabilities. If you need an accommodation, please contact our Talent Acquisition team via [this link]; a member of the team will ensure your equitable participation. For accessibility issues with the form, contact us at recruiting@deel.com. The recruitment process primarily relies on interviews and related-position assessments. In some restricted cases, we may review relevant informal contextual information pertinent to the role, in accordance with our confidentiality and fairness obligations.

Use of AI and Technology

This recruitment process uses automated decision-making tools (ADMT) and AI systems to evaluate candidates based on their experience level, technical skills, and qualifications. As a 100% remote company, we also use AI-driven fraud detection and deepfake verification technologies to verify candidate authenticity during evaluations. This processing is done in accordance with data privacy laws, AI governance, and labor laws. We guarantee that human oversight is maintained for all final hiring decisions. Your personal data is not used for AI model training. For more information, see our Privacy Policy.

Total Rewards

Your workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission. Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion. Final pay is based on objective, job-related criteria including experience, skills, and location. We don't ask about salary history. Offers are based on the role and what you bring to it.

Qualifications

None specified.