Senior Paid Advertising Strategist

About the role

Achieve exceptional results through strategic paid advertising campaigns that drive targeted traffic and conversions. Collaborate closely with cross-functional teams to optimize marketing strategies and ensure alignment with broader business goals.

Responsibilities

• Develop and execute comprehensive paid advertising strategies across various platforms (Google Ads, Facebook Ads, etc.)
• Monitor campaign performance metrics and adjust strategies accordingly to maximize ROI
• Collaborate with product and sales teams to align paid advertising efforts with overall business objectives
• Stay updated on industry trends and best practices in paid advertising
• Work closely with designers to create compelling ad creatives that resonate with target audiences

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum 5 years of experience in paid advertising roles
• Proven track record of successful campaign execution and optimization
• Strong analytical skills with proficiency in Google Analytics and other relevant tools
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously

Qualifications

• Experience with AI-driven tools for campaign optimization and analysis
• Fluency in multiple programming languages (Python, R, SQL)
• Knowledge of SEO and SEM principles
• Experience with video and social media advertising

Skills

• Strategic thinking and problem-solving skills
• Attention to detail and ability to manage complex projects
• Strong organizational and time management skills
• Ability to work effectively in a remote environment

Benefits

• Competitive salary commensurate with experience
• Flexible working hours
• Professional development opportunities
• Health insurance benefits
• Employee discounts

Pay

Salary range: $80,000 - $120,000 annually

Schedule

Full-time position, 40 hours per week