Senior Digital Ads Strategist

Responsibilities

• Lead digital media planning and execution for an array of public education, issue advocacy, and electoral programs
• Create and build digital ad plans from scratch while managing multiple digital campaigns on a monthly basis
• Data-driven approach to performance analytics, metrics, and best practices
• Manage partner relationships to track and optimize for performance, target audiences, and solve problems as needed
• Work directly with creators to manage the success of paid collaborations and logistics
• Manage content publishing process, from securing licensing rights and assets through to final post and delivery
• Prepare final campaign metrics and produce reports to share insights and analysis

Qualifications

• At least three years of experience in managing and buying digital paid media and executing successful campaigns
• Hands-on experience with Meta and YouTube Ads studios and programmatic partners
• Proven experience managing multiple projects and partner relationships
• A deep interest in scaling user-generated content and creator programs
• Strategic insight into digital ads and the ability to take complex data and visualize it for campaigns
• Knowledge of social media platforms inside and out, with a keen sense of what’s trending
• A desire to change the way we think about paid media in politics

Pay

$90,000 - $90,000 per year